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August 19, 2022
US General Election Political Ad Spending, by Media, 2022 (billions and % of total)
Methodology
Data is from the August 2022 AdImpact "2022 Midterm Projections Spending Report." Information is based on a model built to project spending at the individual race level and these figures are used to reach their topline conclusions. Spending levels in a race correlated strongly with the competitiveness of a seat and AdImpact collects electoral ad spending and occurrences from the federal to the local level.Featured In
Programmatic advertising and CTV are becoming forces in political advertising—but there’s a transparency problemThis election cycle, political advertisers increasingly turned to CTV and influencers to reach audiencesWhat YouTube’s policy changes could mean for 2024 election cycle political ad spendingSocial media giants grapple with political content moderation challengesPolitical ad spending will reach a record $11 billion in 2024Sources
Chart Title
US General Election Political Ad Spending, by Media, 2022 (billions and % of total)Publication Date
August 19, 2022