The trend: Interest in nonfungible tokens, or NFTs, is catching on in China, but the country’s regulatory restrictions, which differ from the West, could complicate efforts to engage with them.
No crypto: Our recently published report found that Chinese firms are moving cautiously on NFTs in wake of the country’s ban on cryptocurrencies and restrictions on digital asset transfers.
The opportunity: In China, NFTs are typically marketed as unique collectibles that can be held forever. In the US, by contrast, brands see virtual goods not just as experimental marketing tools, but also as potential revenue streams.
Go further: You can read our full Spotlight on NFTs in China here.