Reddit expands its IAS partnership: New tools tackle fraud, improve viewability, and strengthen brand confidence on the UGC-heavy platform.

Tariff escalation heightens recession fears: EMARKETER's forecasting team analyzes the economic disruption from Trump’s new trade policies.

AI-generated fake KFC ad emphasizes consumers’ AI concerns: The reaction underscores lingering fears over AI’s ethical implications.

“A Minecraft Movie” exceeds box office expectations: The release comes at a much-needed time for Warner Bros. Discovery.

Trump’s tariffs fuel ad industry pullback: Marketers are cutting budgets and ad growth projections fall sharply as inflation and trade uncertainty rise.

Apple News’ “abysmal” ad revenues requires advertisers to rethink: Poor ROI and a lack of changes to improve the platform could spell trouble.

TikTok receives another 75-day extension: As Trump signs a second executive order to keep the app alive, its future remains murky.

Vimeo Streaming empowers creators with subscription tools: The platform helps monetize video content through branded apps, AI tools, and flexible pricing.

WPP acquires InfoSum for AI-driven, privacy-first data tools: The move enhances WPP Open with secure clean room tech as marketers shift from ID to AI.

Inside the Meta and UFC partnership: The deal—both strategic and political—makes Meta UFC’s “official fan technology partner.”

Zuckerberg wants Trump to slow the EU’s advertising crackdown: Meta is pressuring the administration to fight back against EU fines.

Newsmax IPO is conservative media's moment: The network’s early success as a public company emphasizes advertiser confidence in right-leaning media.

Netflix, Patreon explore podcast potential: As competition in the podcast space heats up, brands are looking for unique value propositions to draw audiences.

Snapchat reimagines its Partner Program for SMBs: The changes will see the program split into two tiers, with features to help SMBs advertise.

Spotify boosts global ad tools: New programmatic, targeting, and AI creative features position Spotify as a full-funnel solution for global marketers.

Amazon and AppLovin make TikTok bids as sales deadline approaches: While a deal has yet to be inked, Trump and TikTok seem to be confident in the app’s future.

Skai launches Celeste AI to streamline commerce media: Celeste combines cross-channel analysis and optimization, cutting task time from hours to seconds.

Why CPMs are falling at Upfronts: Increased inventory and viewership is causing streamers to soften prices during the buying season.

YouTube nears top spot in media revenue: The video giant is expected to overtake Disney (excluding parks), leading the global media industry.

OpenAI introduces 4o Image Generation: Usage is skyrocketing—but while advertisers are showing more acceptance, consumer sentiment remains a concern.