NetEase lays off Marvel Rivals’ US-based team despite record success: The shooter hit 20 million downloads and $136M in revenue, representing broader industry volatility.

Netflix sets record with 8.6% of TV viewing as sports fuel broadcast growth: While streaming dominated at 42.6% market share, NFL and college football content helped push broadcast TV up 5% in January.

The Washington Post backs out of six-figure “Fire Elon Musk” ad: The decision raises questions about when—or if—brands should weigh in on political issues.

How can Spotify grow its advertiser appeal? The music platform must tread carefully to attract advertisers while retaining customers.

India is a region to watch for marketers in 2025: Growing internet penetration is set to make the country one of the fastest-growing ad markets.

Meta’s EU Marketplace ad change shifts power to regulators: The company will allow rivals to buy ads on Marketplace in compliance with EU rules

TikTok returns to US app stores, hinting at a secure future: Regulators and storefronts say they want to keep the app around, putting it on much stronger footing.

X plans first marketing campaign under Musk, but ad revenues will still drop: While brands like Apple are resuming advertising, but it has more to do with politics than ROAS.

Amazon expands Prime Video’s sports portfolio with NBA deal: The addition will boost its live sports offering and create new opportunities for advertisers to run cross-league campaigns.

AppLovin exits gaming in $900M sale to focus on AI-driven adtech: The company sells its entire "apps business," shifting its strategy to prioritize ad mediation, automation, and performance-based advertising.

YouTube is the preferred platform for podcasts, and Netflix wants in: Marketers must recognize podcasts aren’t audio-only to effectively reach consumers.

Reddit posts 71% revenue growth but misses DAUq targets: Despite strong ad revenue and international expansion, Reddit’s user growth fell short of expectations, sending shares down 14% after hours.

The Trade Desk misses big in Q4: Results landed far below expectations, but a busy 2025 lies ahead.

List of potential TikTok buyers grows while ban looms: The platform is drawing interest from new parties who could keep the key marketing channel afloat for millions of US companies.

Publicis simplifies women’s sports advertising: The initiative aggregates ad inventory and sponsorships across major leagues and networks.

Super Bowl LIX sets new all-time viewership record: The game averaged 126 million viewers across TV and digital platforms, a 2% increase from last year, with streaming playing a major role in its success.

Super Bowl viewership likely slipped: Taylor and Trump probably weren’t enough to top last year’s 123.7 million viewers.

The fate of TikTok in the US: Legal, economic, and operational implications unfold as businesses and creators prepare for potential disruption.

Fox acquires Red Seat Ventures: As audiences shift from traditional TV, The company is expanding its digital-first media push.

NFL maintains DEI efforts as Trump rolls back policies: The league reaffirms its diversity commitment, arguing it benefits both competition and business despite shifting political winds.