The news: Companies like Unilever and Publicis Groupe are scaling campaigns using genAI to boost efficiency and reduce costs—and succeeding.

• Unilever is tapping into Nvidia’s Omniverse platform to develop digital twins of products, allowing the company to produce imagery two times faster and 50% cheaper while maintaining 100% brand consistency, per a press release.
• Unilever tested the AI technology with its beauty and wellness brands and saw measurable success. Tresemmé, Vaseline, Dove, and Clear experienced 55% savings growth, turning content around 65% faster, while other brands saw an increase in consumer purchase intent.