Reddit lets users block content from specific advertisers: While the change could improve user experience, it may also jeopardize Reddit’s main revenue source.

X is still a destination for news: Our Industry KPI data shows engagement varying dramatically throughout the year

Nearly all marketers are concerned about Trump’s tariffs: The trade war is putting pressure on marketers—but there are some options to mitigate the damage to brands.

FTC escalates Omnicom-IPG merger review: The $13 billion deal faces regulatory scrutiny over potential impacts on media competition and pricing power.

Publicis wins Coca-Cola’s US media business: WPP loses the $785 million account as Coca-Cola separates creative and media.

Unilever invests big in social channels: The company plans to spend half of its media budget on a new strategy that puts influencers front and center of its marketing.

FAST streaming is growing fast: The number of active channels has nearly doubled in several key markets, with the US showing the most growth, but user experience remains key.

Spotify keeps Bill Simmons on board: The Ringer founder extends his contract as Spotify pivots toward video podcasting and sustainable ad-driven content.

Threads tests feature allowing users to select interests: The move could help the platform address its retention problem and draw creators.

Google offers carbon footprint reports for its ad services: The move emphasizes the need for advertisers to value the environmental impact of campaigns.

AI voice tech reshapes content marketing: ElevenLabs is helping brands scale multilingual campaigns and allowing creators to monetize their voices—but trust and authenticity remain concerns.

Bridging the retail media measurement gap: Night Market’s AI-powered platform draws interest as brands seek clearer metrics.

TikTok has notable US economic impact: Oxford highlighted the app’s influence in the US market in a report that could play a role in its future in the US.

Women’s sports advertising is thriving: TV viewership is up 140%, ad spend has doubled, and in-game ads drive 40% more engagement than primetime TV.

Disney’s “content everywhere” strategy, broken down: The company is working to maintain advertising dominance by capitalizing on live events.

YouTube to auto-send “yellow icon” videos for manual review: The change aims to improve overall ad suitability.

UK investigates how children’s personal data is used: The move comes as people are increasingly wary about invasive data collection practices.

Google, OpenAI explore ads: The moves indicate that ads will be a crucial part of how AI search engines generate future revenues.

“Mickey 17” is a swing and a miss: The big budget film failed to impress at the box office—and marketing might explain why.

Mobile ad fraud is evolving: A new scheme exploited bid requests and fake installs, highlighting why marketers must invest in fraud detection to protect ad spend.