Marketing & advertising briefing Trends & Statistics
Netflix, Amazon, Disney among top donors to LA wildfire recovery
Netflix, Disney, and Amazon lead relief efforts for wildfire victims: Corporate and celebrity donations underscore the intersection of disaster response and cause marketing.
Reddit’s global expansion highlights untapped international revenue potential
Inside Reddit’s international push: Multilingual tools boost engagement as markets like India and Brazil emerge as key growth drivers for 2025.
Bluesky seeks a $700 million valuation—and an identity apart from Meta, X
Bluesky’s funding round contrasts with Meta: The smaller social platform is gaining ground, but its ad model remains a question.
Bluesky seeks a $700 million valuation—and an identity apart from Meta, X
Bluesky’s funding round contrasts with Meta: The smaller social platform is gaining ground, but its ad model remains a question.
Can Prime Video crack the code for news streaming?
Prime Video may take a stab at streaming news: A successful election night broadcast has the streamer exploring options.
Meta, Amazon are the latest companies to diverge on DEI
Meta, Amazon join list of companies ditching DEI efforts: Evidence shows consumers reward commitment to social causes, but companies are making political calculations.
Why T-Mobile is spending $600 million to acquire a digital OOH firm
T-Mobile sees a $600 million opportunity in Digital OOH: The mobile provider will acquire Vistar Media in a deal hinting at the format’s future.
Netflix’s 'Twisted Love' deal shows power of BookTok—and streaming giants’ content spending dominance
Social fuels streaming: Netflix invests in BookTok sensation “Twisted Love” as TikTok reshapes publishing and adaptation strategies.
DirecTV, Dish challenge Disney-Fubo merger over Venu Sports launch
DirecTV and Dish challenge the Disney-Fubo merger: Legal fight over Venu Sports launch highlights antitrust concerns in sports streaming.
Disney claims 157 million ad-supported viewers across Disney+, Hulu, ESPN+
Disney will attract major attention at Upfronts: Ad-supported subscribers surpassed 157 million, giving it a leg up over the competition.
Younger audiences drive ad acceptance on streaming platforms—particularly during live events
Ad-supported streaming grows: 66% of US viewers prefer affordability as Netflix and Amazon refine ad strategies with lighter loads and live content.
Getty Images acquires Shutterstock in $3.7 billion deal to dominate stock media
Getty-Shutterstock merger reshapes stock media: Combined strengths in AI, search, and vast content libraries position the new entity for long-term industry dominance.
Meta will ease up on content moderation in significant reversal
Will Meta’s moderation pivot hurt brand safety? Possibly, but other safety features and the company’s enormous reach means brands won’t stop spending.
Peacock fleshes out livestream advertising ahead of a blockbuster 2026
Peacock unveils live advertising features at CES: A busy calendar in 2026 has the company fleshing out its ad capabilities.
Roku celebrates a major milestone as the CTV sector rapidly changes
Don’t count Roku out: The CTV provider hit 90 million US households, cementing its leadership even as the sector undergoes major consolidation.
TikTok's uncertain future boosts Lemon8 growth and Whatnot livestream shopping expansion
Whatnot raises $265M amid TikTok ban fears: ByteDance pushes Lemon8, but the US-based livestream shipping platform gains investor confidence and market traction.
WPP ramps up its RTO mandate with others likely to follow
WPP’s RTO mandate could spill over to other agencies: Its four-day requirement is upsetting employees hired during an era of remote work.
Reddit launches AMA Ads and Pro Trends to boost ad capabilities
Reddit launches AMA Ads and Pro Trends: New tools enable branded Q&As, real-time insights, and improved brand safety for advertisers.
UK regulators explore which platforms qualify for restrictions under new law
The UK joins the global crackdown on data: Regulators are set to designate platforms under a new law that imposes significant restrictions.
Amazon sets Monday upfront presentation focused on live sports offerings, challenging TV giants
Amazon challenges TV giants: Prime Monday upfront slot showcases NBA rights, aiming for $750 million in ad revenues from streaming sports
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