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Amazon’s NBA deal expands its year-round sports strategy

Article by Jeremy Goldman  |  Feb 13, 2025
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Amazon’s NBA deal expands its year-round sports strategy
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Topics
Sports
Digital Video
Digital Video Ad Spending
United States

The news: Amazon is counting on its addition of NBA games for the 2025-2026 season to broaden its live sports presence and enhance brand marketing opportunities, as noted by Danielle Carney, head of US video and live sports sales.

  • Prime Video will host an NBA Black Friday game, expanding its cross-league sports strategy, pairing it with the existing NFL Black Friday matchup to drive ad opportunities during peak shopping periods.
  • Amazon is introducing a new NBA-focused studio, offering premium branding, virtual ad placements, and custom integrations for advertisers.

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