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EMARKETER

Free ad-supported TV growing in key markets, report finds

Article by Marisa Jones  |  Mar 13, 2025
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Free ad-supported TV growing in key markets, report finds
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Topics
TV
Digital Video
Digital Video Ad Spending
Worldwide
United States

The news: Free ad-supported TV (FAST) services are growing in several key markets, including the US, the UK, Canada, and Germany, per a report from Nielsen’s content data business unit Gracenote.

  • The number of active FAST channels has increased by 42% globally since mid-2023, exceeding 1,610 channels.
  • The US shows the most growth, with nearly three-quarters of active channels (1,189) available in this market.

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