FAST streaming is growing fast: The number of active channels has nearly doubled in several key markets, with the US showing the most growth, but user experience remains key.

Spotify keeps Bill Simmons on board: The Ringer founder extends his contract as Spotify pivots toward video podcasting and sustainable ad-driven content.

Threads tests feature allowing users to select interests: The move could help the platform address its retention problem and draw creators.

Google offers carbon footprint reports for its ad services: The move emphasizes the need for advertisers to value the environmental impact of campaigns.

AI voice tech reshapes content marketing: ElevenLabs is helping brands scale multilingual campaigns and allowing creators to monetize their voices—but trust and authenticity remain concerns.

Bridging the retail media measurement gap: Night Market’s AI-powered platform draws interest as brands seek clearer metrics.

TikTok has notable US economic impact: Oxford highlighted the app’s influence in the US market in a report that could play a role in its future in the US.

Women’s sports advertising is thriving: TV viewership is up 140%, ad spend has doubled, and in-game ads drive 40% more engagement than primetime TV.

Disney’s “content everywhere” strategy, broken down: The company is working to maintain advertising dominance by capitalizing on live events.

YouTube to auto-send “yellow icon” videos for manual review: The change aims to improve overall ad suitability.

UK investigates how children’s personal data is used: The move comes as people are increasingly wary about invasive data collection practices.

Google, OpenAI explore ads: The moves indicate that ads will be a crucial part of how AI search engines generate future revenues.

“Mickey 17” is a swing and a miss: The big budget film failed to impress at the box office—and marketing might explain why.

Mobile ad fraud is evolving: A new scheme exploited bid requests and fake installs, highlighting why marketers must invest in fraud detection to protect ad spend.

Twitch expands sponsorship opportunities: While the change might attract creators, whether brands will buy in is debatable.

NWSL secures key women-led sponsorships: E.l.f. Cosmetics and Unwell partner with the soccer league, marking a shift in how beauty and lifestyle brands invest in sports.

Senators urge DOJ probe into X’s advertising efforts: The group of five Democratic senators allege that Elon Musk leverages his political power to bully advertisers into returning.

Modelo’s college basketball ad spend grows 48%: The investment highlights the lucrative opportunity of advertising during live sporting events.

Publicis strengthens AI and first-party data strategy: The Lotame acquisition enhances its identity solutions, adding 4 billion customer profiles and expanding Epsilon’s AI-powered ad targeting.

Digg makes a comeback 12 years after it was sold: While the revival promises “good vibes” and a community-first focus, how they’ll monetize is unclear.