The news: Snap has been busy launching new ways for brands to connect with Snapchat users—both online and offline.
Last week, Snap rolled out Sponsored AI Lenses—an ad format that allows users to see themselves in branded, AI-generated scenes. According to AdExchanger, these high-production-value Lenses are built in-house and served in premium placements to around 300 million daily users.
One of its most eye-catching activations is a temporary AR-powered vending machine in Westfield London, created in partnership with L’Oréal’s ELVIVE Colour Protect range, per Vending Times. The experience let shoppers use a gamified Lens to “lock in” their hair color and win a shampoo refill.
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