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EMARKETER

Disney expands ad-supported automated inventory to global markets

Article by Marisa Jones  |  Apr 9, 2025
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Disney expands ad-supported automated inventory to global markets
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Topics
Marketing Tactics
Digital Video
Video-on-Demand (VOD)
Worldwide

The news: Disney Advertising and Magnite built out their US offerings and expanded their global ad-supported automated inventory across Canada, Latin America, and select regions in the Middle East, Africa, and Europe.

  • US advertisers will now have access to more than 35 demand-side services for Disney platforms.
  • For biddable inventory, US advertisers can now access real-time ad opportunities on Disney+, ESPN, and Hulu through the Disney Ad Server.

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