The news: Acadia has acquired Crush, an Amazon-focused consultancy built for mid-market and direct-to-consumer brands, Adweek reports. It’s Acadia’s sixth deal since launching in 2021.
- Co-founded by former 360i CEO Jared Belsky, Acadia derives nearly half its headcount, profit, and revenues from retail media and marketplaces.
- With $400 million in media under management and clients like Biossance, Puma, and Gerber Childrenswear, the agency is deepening its commitment to platforms like Amazon, Walmart, and Kroger.