ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

ChatGPT’s web traffic nearly tripled in a year

Article |
 Aug 15, 2025

Streaming Upfront growth usurps primetime TV, and there’s no going back

Article |
 Aug 15, 2025

Holiday shopping is entering a Gen Z, mobile, and AI era

Article |
 Aug 15, 2025

The big answers: EMARKETER Daily quiz

Article |
 Aug 14, 2025

Beauty's social ROAS jumps after end-of-year dip

Article |
 Aug 14, 2025

Creator marketing trends: Patience, partnerships, and consumer perceptions

Article |
 Aug 14, 2025

YouTube’s age-verification system sparks backlash, could restrict ad targeting

Article |
 Aug 14, 2025

Costco won’t offer abortion pill mifepristone at its pharmacies

Article |
 Aug 14, 2025

What rising EV demand means for auto insurers

Article |
 Aug 14, 2025

The marketing tactics winning insurance customers today

Article |
 Aug 14, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Meta and UFC forge partnership, altering Meta’s marketing ecosystem

Article by Marisa Jones  |  Apr 3, 2025
Download
Meta and UFC forge partnership, altering Meta’s marketing ecosystem
Share
Topics
Sports
Social Media Marketing
Digital Advertising
United States

The news: UFC has struck a multimillion dollar partnership with Meta spanning over several years, making Meta its “official fan technology partner,” per CNBC.

  • The deal integrates UFC with Meta across Meta’s platforms and products, including Facebook, Instagram, Threads, WhatsApp, Meta AI, Meta Quest, and Meta glasses.
  • The partnership will see Meta branding featured in UFC’s Octagon ring for “Fight Night” and pay-per-view events.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account