The news: Snapchat is introducing new tiers in its Advanced Partner Program for small- and medium-sized businesses (SMBs), offering exclusive features “to help agencies of all sizes succeed on Snapchat,” per a blog post.

• The current Partnership Program will now be split into two tiers. The first, dubbed the “Strategic Agency Partners” tier, elevates the existing Partner Program badge for top-performing agencies to highlight their Snap ads capabilities.
• The second tier, called the “Agency Partner” tier, is “designed for agencies with high growth potential, equipping them with the necessary resources to succeed with Snap.” These partners will receive training resources, special offers, and access to the Snap Ads team.