The news: An AI-generated, fake KFC ad sparked controversy, reigniting an ongoing debate over the ethics of AI in ad production.

• The AI-generated commercial, posted by David Blagojevic, co-founder of film company DaVinci Productions, included numerous photorealistic shots, ranging from depictions of people eating fried chicken to accurate KFC branding.
• Despite receiving praise from some, the commercial saw notable pushback, with director Joris Noordenbos calling it out for containing replicas of real shots he filmed years ago for KFC. After Noordenbos brought attention to the matter in a side-by-side Instagram reel, Blagojevic faced backlash, and his initial post—which did not credit Noordenbos—was flooded with critical comments.