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YouTube under-monetized on TV despite leading in streaming minutes

Article by Jeremy Goldman  |  Apr 1, 2025
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YouTube under-monetized on TV despite leading in streaming minutes
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Topics
Digital Video
Internet Users
Digital Video Ad Spending
United States

The news: YouTube is no longer just a social video platform—it’s a media juggernaut. According to MoffettNathanson, the Google-owned platform pulled in $54.2 billion in revenues in 2024, second only to Disney. In 2025, it’s expected to take the top spot, excluding Disney’s theme parks and product revenues.

  • MoffettNathanson estimates YouTube is worth $475–$550 billion as a standalone business—roughly 30% of Alphabet’s total value.
  • The equity research firm believes subscription revenues, led by YouTube TV and YouTube Premium, crossed $15 billion in 2024.

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