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EMARKETER

Reddit expands IAS partnership to bolster ad measurement

Article by Daniel Konstantinovic  |  Apr 8, 2025
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Reddit expands IAS partnership to bolster ad measurement
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Social Media Users
Social Media Usage
Social Media Marketing
United States

The news: Integral Ad Science is expanding its partnership with Reddit to bring its full Total Media Quality (TMQ) suite to the platform, enhancing global ad measurement and brand safety.

  • The rollout gives advertisers access to viewability, invalid traffic (IVT), and brand suitability metrics across Reddit’s 100,000+ communities.
  • AI-powered content classification, cross-format measurement, and signal platform reporting are now integrated, building on the initial IAS-Reddit partnership launched earlier this year.

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