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Google Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google

Meta CTO says Google, Amazon could fall behind in AI race

Article
Mar 31, 2025

Meta’s CTO claims nimbleness trumps incumbency in AI. However, Meta’s AI future still depends on the health of its core ad business.

Apple will reuse Maps data to train AI models

Article
Mar 26, 2025

Apple’s use of Look Around for model training demonstrates a resourceful strategy shift—using proprietary assets as public data reaches its limit.

Google finds news content in EU is worthless to its ad revenue

Article
Mar 25, 2025

After pulling news for a portion of EU users, Google saw barely any drop in engagement, which could fuel a shift toward AI summaries and fewer publisher links.

Anthropic adds web search to challenge Google and OpenAI

Anthropic adds web search to challenge Google and OpenAI

Article
Mar 21, 2025

Anthropic’s newest upgrade pits it against Google, Perplexity, and OpenAI—escalating the fight for information dominance.

Google Wallet rolls out features for kids to compete with Apple

Google Wallet rolls out features for kids to compete with Apple

Article
Mar 20, 2025

It can help Google build brand loyalty among Gen Alpha and better compete with Apple Wallet

Google adds ‘what people suggest’ feature to users’ health queries

Google adds ‘what people suggest’ feature to users’ health queries

Article
Mar 20, 2025

Google’s AI Overviews for health will include people’s suggestions: It’s a recognition that consumers want to hear from their peers in addition to verified sources of medical information.

Google faces EU crackdown over Search and Play Store practices

Article
Mar 20, 2025

Regulators are pushing back on its tweaks to search and app store policies, calling them insufficient. It will have to significantly alter its models to stay in the region.

Google's sway over search continues

Google's sway over search continues

Article
Mar 20, 2025

Google still dominates search in the US with 87.3% of the total referral traffic, according to February data from StatCounter.

Kagi bets users will pay for an ad-free, customizable search experience

Article
Mar 20, 2025

With no ads, no tracking, and deep customization, Kagi is challenging Google’s dominance by offering a $10/month alternative that puts control back in users’ hands.

Alexa devices will send all requests to Amazon servers to support feature improvement

Alexa devices will send all requests to Amazon servers to support feature improvement

Article
Mar 18, 2025

Echo users can no longer block voice data sharing as Amazon quietly makes off-device processing mandatory to train Alexa+.

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How Google’s $32 billion Wiz deal could reshape the cloud security and AI markets

How Google’s $32 billion Wiz deal could reshape the cloud security and AI markets

Article
Mar 18, 2025

Its biggest acquisition ever arms Google Cloud with elite multi-cloud security, setting it up to rival Azure and cash in on rising AI security demand.

Perplexity’s new ad pokes fun at Google AI in an effort to gain market share

Article
Mar 18, 2025

Perplexity’s new ad makes Google a target: The company’s biggest ad yet, led by “Squid Game” star Lee Jung-jae, could continue the push toward a more divided AI market.

B2B Content Marketing

B2B Content Marketing

Report
Mar 14, 2025

AI is transforming B2B content marketing, but trust and differentiation remain critical. Buyers seek authenticity from peers, influencers, and industry experts. Marketers must balance AI, human expertise, and bold strategies to drive engagement and growth in 2025.

Tariffs disrupting Big Tech’s supply chain strategy, Foxconn says

Tariffs disrupting Big Tech’s supply chain strategy, Foxconn says

Article
Mar 14, 2025

With profits down and factories years away, Foxconn says tariffs are a major obstacle for companies navigating rising costs and supply chain instability.

Advanced health-tracking features are driving consumer adoption of wearables

Article
Mar 13, 2025

US wearables forecast 2025: Health and wellness features are driving consumer adoption of wearables. AI-powered capabilities could be next. But doctors aren’t as enthusiastic about relying on health data in their practice—yet.

Big Tech players reassert importance of nuclear energy

Big Tech players reassert importance of nuclear energy

Article
Mar 13, 2025

Despite climate pledges, Amazon, Google, and Meta could face opposition to their nuclear plans—raising questions about readiness to support AI with sustainable infrastructure.

Scope3 gives advertisers control over content placement with AI brand safety tools

Article
Mar 13, 2025

Its new tool helps advertisers dodge harmful content without overblocking, giving brands clearer control over where their ads show up.

Google’s ‘Carbon Footprint for Google Ads’ responds to global, consumer pressures

Google’s ‘Carbon Footprint for Google Ads’ responds to global, consumer pressures

Article
Mar 12, 2025

Google offers carbon footprint reports for its ad services: The move emphasizes the need for advertisers to value the environmental impact of campaigns.

Why Google is investing billions in Anthropic—but not buying It

Article
Mar 12, 2025

: Its low-stakes investment strategy lets it back Claude’s standout coding abilities while sidestepping antitrust heat.

Brands need unique data to truly understand their customers’ motivations

Article
Mar 10, 2025

Category leaders go beyond traditional data, using consumer intelligence to predict behavior rather than just react. By tapping into unconventional insights like culture, entertainment, and social trends, brands can build more dynamic, human-centric strategies.

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