Google Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google

Google challengers rise as Perplexity makes deal with Motorola

Article
Apr 22, 2025

Perplexity eyes smartphone deals to challenge Google’s mobile search dominance: With Motorola on board and Samsung talks underway, Perplexity’s AI could replace Google Gemini on Android phones

Teens don’t worry about social media’s potential harms, value it for sense of community

Teens don’t worry about social media’s potential harms, value it for sense of community

Article
Apr 22, 2025

Despite mental health concerns and corporate distrust, teens still find value in social platforms—especially for connection, creativity, and emotional support.

Canada Digital Ad Spending 2025

Canada Digital Ad Spending 2025

Report
Apr 18, 2025

A trade war with the US will hinder economic performance in Canada this year. Ad spending overall is expected to lose the momentum gained in 2024. But many digital formats will benefit from the emphasis on return on ad spending.

Google AI Overviews decrease CTRs by 34.5%, per new study

Google AI Overviews decrease CTRs by 34.5%, per new study

Article
Apr 18, 2025

Google AI Overviews decrease CTRs: A new study bolsters claims that Google controls both the search experience and the advertising ecosystem.

Google’s second monopoly ruling will cause digital advertising upheaval

Article
Apr 18, 2025

A second federal judge says Google is a monopoly: The ruling, targeting Google’s ad servers and exchange, could rewrite the rules of digital advertising.

Potential price hikes push buyers into overdrive, spark tech spending frenzy for Gen Zers

Article
Apr 18, 2025

Anticipated tariffs are speeding up purchasing decisions, revealing a tension between economic caution and the desire to avoid future markups.

US Digital Ad Spending Benchmarks: Q1 2025​

US Digital Ad Spending Benchmarks: Q1 2025​

Report
Apr 18, 2025

This is the Q1 2025 installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.​

US Search Ad Spending Benchmarks: Q1 2025

US Search Ad Spending Benchmarks: Q1 2025

Report
Apr 18, 2025

This is the Q1 2025 installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.​

Gates vs. Schmidt: Big Tech titans clash on AI’s job takeover timeline

Gates vs. Schmidt: Big Tech titans clash on AI’s job takeover timeline

Article
Apr 16, 2025

Gates thinks we have a decade before AI dominates; Schmidt says we have a year. Either way, AI will still need human intervention to keep it on track.

Google, Anthropic, Microsoft release video features, productivity-enhancing enterprise tools

Article
Apr 16, 2025

Google, Anthropic, and Microsoft unleash tools that automate, integrate, and generate—yet steep prices and security concerns could limit how fast businesses dive in.

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OpenAI could create a social network to compete with X, Meta

OpenAI could create a social network to compete with X, Meta

Article
Apr 16, 2025

OpenAI is floating a social app: The move would place the company in direct competition with X and Meta, but will require a unique value proposition to pay off.

Apple rebrands ‘Search Ads’ to ‘Apple Ads’ to boost its value proposition

Article
Apr 15, 2025

Apple rebrands its ad business to ‘Apple Ads’: The shift is part of the company’s ongoing efforts to bolster its ad offerings amid past struggles.

Google cuts Chrome, Android staff ahead of DOJ antitrust trial

Google cuts Chrome, Android staff ahead of DOJ antitrust trial

Article
Apr 15, 2025

With an antitrust trial on the horizon, Google is slashing jobs and budgets to hedge against a forced Chrome divestment.

Latin America Commerce Media Trends 2025

Latin America Commerce Media Trends 2025

Report
Apr 15, 2025

Latin America’s commerce media ecosystem is rapidly evolving. Financial, travel, and other nonretail players are now looking to monetize their own first-party data—following the path retailers have already paved.

Europe may tax Google and Meta amid tariff threats

Europe may tax Google and Meta amid tariff threats

Article
Apr 14, 2025

An EU tax on Meta could mean higher ad prices: The EU may take retaliatory measures against Trump’s tariffs that could shake up the advertising world.

FTC vs Meta trial starts, with potential to reshape social media landscape

Article
Apr 14, 2025

The FTC’s challenge to Meta’s deals could fracture the social media giant's empire and signals that no acquisition, no matter its age, is safe from antitrust scrutiny.

OpenAI’s next AI leap: Models that can come up with new ideas

Article
Apr 14, 2025

Its next-gen models are built to generate big ideas, not small talk—aiming squarely at science and high-value enterprise work.

Gen Z holds brands accountable for shifting on social values

Gen Z holds brands accountable for shifting on social values

Article
Apr 10, 2025

Despite brands scaling back DEI, commitment pays off: A new study shows demographics like Gen Z are cutting ties with brands that reverse their DEI efforts.

Google advances enterprise AI tools with coding updates, text-to-music generation, agentic assistance

Article
Apr 09, 2025

By integrating AI across speech, music, and code, Google positions Workspace as the one-stop shop for enterprise-grade creativity and automation.

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