In the latest episode of "Behind the Numbers," eMarketer principal analyst Nicole Perrin talks about the new internet platform regulations coming into effect.

Digital platforms will claim nearly €5 billion ($5.9 billion) in ad outlays in France this year—equivalent to 41.0% of total media ad spending. Three-quarters of that digital sum will go to Facebook and Google.

Newspapers and magazines have seen declining print revenues for years and hoped digital would make up for those losses. But even as the US digital ad market will grow by 19.1% this year to $129.34 billion, newspapers and magazines aren’t seeing increases nearly that big.

Government regulation is the top obstacle threatening marketers’ data projects this year, according to a recent survey of US marketers by Winterberry Group and the Interactive Advertising Bureau (IAB).

Digital will account for 50.1% of total media ad spending in 2019, reaching the halfway mark for the first time.

Two-thirds of US shoppers typically start their search for new products on Amazon, according to a March 2019 Feedvisor study that polled respondents who have purchased from the marketplace in the past two years. By contrast, two in 10 respondents use a search engine like Google, and just 3% look to another marketplace.

Our ad spending forecast for Canada shows a slim majority of ad dollars funneling to digital, fueled by the duopoly’s massive impact on the local market.

Ad spending on digital platforms in Germany will jump nearly 10% in 2019, to €7.28 billion ($8.59 billion). Increased outlays on social media, video and especially mobile advertising are the main market drivers.

In 2019, digital will account for 50.1% of total media ad spending worldwide thanks to strong growth from major digital ad sellers like Google, Facebook, Alibaba and Amazon. Traditional channels will remain important, however, as advertisers begin to think more holistically about their advertising and marketing budgets.

Advertisers continue to spend on digital formats in the UK, to the detriment of some traditional channels. Brexit is accentuating this trend, with the Google-Facebook duopoly proving to be the biggest winner.

This year will be the first time that digital ad spending will account for more than 50% of the total US ad market. The majority of digital ad investments will still go to Google and Facebook, but Amazon is gaining ground.

Apple is expanding its digital media presence at a time when iPhone sales have slowed. Earlier this week, Apple unveiled several new media products, including a subscription news app, gaming platform and video streaming service.

Not only will Google and Facebook continue to dominate in the UK, but their combined share of the digital ad market will also continue to rise. This year, it will reach 63.3%, up from 62.7% last year, according to eMarketer’s latest UK digital advertising forecast.

Pandora may be the most popular music streaming service in the US, but it won’t retain the No. 1 spot for much longer. According to our latest forecast on digital music listeners, Spotify will surpass Pandora in terms of users by 2021—one year sooner than we predicted last year.

Facebook and Google may be under pressure from media, governments and the public, but based on our latest estimates, advertisers don’t appear to be uncomfortable with the digital duopoly—at least, not enough to stop spending there.

This report provides an overview of the most important technology at CES 2019 and what it means for marketers, now and in the future.

This year will mark a major milestone in the world of advertising. For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending.

One of the biggest trends in advertising this year will be consumer privacy and security concerns, which has forced marketers to get their data houses in order.

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about the the first GDPR fine, Facebook's data, and more.

"Time is money" has never had more meaning than it does today. The attention economy has become another challenge for advertisers—particularly on mobile devices where users have lower tolerances for attention-grabbing ads. But short attention spans may have met their match in playable ads, which embed games or puzzles into ad units.