CTV has sizable and growing media time in Canada, but ad spending still lags. As viewing habits shift across digital channels, marketers face growing pressure to realign budgets before attention moves further ahead of investment.

In May 2026, we analyzed 5,600 ChatGPT responses across nine financial services categories to compile the AI Visibility Index.

New York reins in AI ads: New rules demand disclosures for synthetic performers and guard the deceased, putting onus on advertisers.

AI is reshaping search faster than AI platforms can build their ad offerings, which is why most spending still sits beside AI-generated results. Conversational search ads will grow quickly and chatbot ads will struggle to prove their effectiveness.

AI shopping features offered by ChatGPT, Google, and Microsoft Copilot are broadly similar, but there are variations in the overall experience worth noting. Marketers should know how these tools compare to invest in the right place.

YouTube upends purchase intent for grocery ads: Its share of intent clicks skyrocketed from 2.2% to 55.2%, reversing Meta’s dominance.

Reducing friction and increasing buy button visibility could help the wallet compete with rivals.

Oura's smart ring adds blood pressure signals, health records, and clinician chat—further blurring the line between wellness tools and healthcare tools.

AI Digital debuts AI Creative Studio: New genAI tools promise scalable, TV-grade creative—but consumer skepticism clouds payoff.

Media mix modeling is evolving from a reporting tool into a decision engine, but most marketers aren’t ready. AI, data, and new measurement frameworks are creating a gap between insight and action, making it hard to improve marketing effectiveness.

OpenAI eyes small, local advertisers: New API, pixel tracking, and accessible pricing test whether chatbot ads can drive real actions.

Brand safety gets costlier in EU: Scam ads near legit buys risk reputational damage—and CMOs may demand tougher controls.

Teens lead in TikTok usage, per our estimates, but a new gov't advisory broadens scrutiny beyond social media, increasing pressure on tech safeguards and pediatric care.

The tool acts as a shopping hub, enabling users to shop across merchants and Google Services, find savings, and check out

Publicis eyes LiveRamp buy: $2.2 billion deal ties identity to AI, aiming to cement the holding company’s edge in agentic marketing.

CTV consolidates around three giants: Google, Amazon, and Netflix will near 50% of global ad dollars by 2030.