The race to build AI infrastructure has triggered an unprecedented rush for capital and spending, reshaping capital markets and creating new pricing, platform, and vendor risks for marketers.

A successful takeover could reorder the balance of power for digital wallets and agentic commerce.

Google expands YouTube ad frequency controls: Advertisers can manage exposure across campaign groups, reducing repetitive ads while preserving scale.

In June 2026, we analyzed 4,010 ChatGPT recommendations across 13 categories in the tech hardware and devices industry to compile the AI Visibility Index.

Apple is positioning its redesigned Siri to compete directly with ChatGPT and other AI assistants with what competitors can't match: billions of active devices already in users' hands and deep integration with personal data stored on those devices. "It's less of a takeover, but more like a fork in the road," said our analyst Gadjo Sevilla, on a recent episode of "Behind the Numbers." "Apple is not competing in that space. It's not a general free-for-all model. What it is doing, however, is infusing its own brand of safe, and as we're seeing, highly personalized AI features designed around its users."

Commerce media has planted deep roots in Spanish-speaking Latin America (SPLA). Between 87% and 94% of marketers in Mexico, Argentina, Chile, Colombia, and Peru surveyed plan to increase their commerce media investment over the next 12 months, according to new research conducted by EMARKETER for Google.

Smart home devices have started to reach the mainstream. While security remains the core, categories like lighting and utility are bringing device interoperability to a growing number of households.

Reddit gains ad dollars: Agencies are gradually shifting more social budgets to Reddit as its high-intent audiences and AI tools attract marketers.

Cloudflare challenges Google: New crawler defaults give publishers more control over AI scraping and could prompt Google to split search and AI crawling.

Google's AI Mode healthcare ad test signals expanding AI ad inventory, though disclosure-heavy healthcare ads remain excluded for now.

This FAQ covers YouTube advertising's scale, formats, and strategy considerations for 2026.

10 charts reveal where digital markets are headed as AI competes for consumer attention, AI advertising emerges as a new growth channel, and AI-driven buying reshapes ecommerce.

Anthropic enters pharma, eyeing drug development that positions it as both a partner and potential rival to drugmakers.

Omnicom secures Adidas: Omnicom is set to win Adidas’ $512M global media account as data, AI, commerce, and scale outweigh media buying alone.

This FAQ covers Amazon Ads' scale, its expansion beyond the marketplace, and how advertisers should use it.

This FAQ covers search advertising's scale, the AI-driven traffic shifts reshaping it, and how advertisers should redistribute demand-capture budgets in 2026.

AI is adding a new layer to brand discovery before buyers reach a website. As citations and synthesized answers gain importance, marketers face pressure to invest despite shaky measurement and evolving best practices.

AI changes creator playbooks: Cannes Lions showed platforms weaving AI into creator tools as marketers balance scale with credibility.

Google adds a search trust cue: A new “strongest match” test could reward relevance, but advertisers are left looking for clearer rules.

AI-powered investing and market insights could make Big Tech a bigger rival to banking apps.