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The State of AI Shopping Assistants
How ChatGPT, Google, and Microsoft Copilot Stack Up Against One Another
The use of genAI platforms and agents in the shopper journey is now widespread—but most features still lend themselves more to research and discovery than conversion. Among ChatGPT, Google, and Microsoft Copilot, shopping features are broadly similar, but there are variations in the overall experience. Marketers should know how these tools compare to invest in the right place.
Key Question: As more consumers use AI, how do the top three AI platforms stack up against each other as shopping tools?
Key Stat: The number of US genAI shoppers will reach nearly 80 million in 2026 and grow by double digits through next year.
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authors
Rachel Wolff
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