This FAQ explores why event marketing is growing, what new technologies are changing the event landscape, and how marketers should approach event strategy in 2026.

In Q1 2026, we analyzed 5,600 ChatGPT responses across nine financial services categories to compile the AI Visibility Index.

Social platforms want a bigger role in search ad budgets, but user habits lag behind. As search expands beyond traditional engines, these platforms must turn occasional behavior into intent-driven activity to grab ad dollars.

AI agents are set to reshape media buying, but it’s still early days. This year will be about building the infrastructure they’ll need for broad adoption. Early tests suggest they’ll lower costs, improve outcomes, and shake up the ad ecosystem.

In today’s podcast episode, we discuss what if Apple delivers on its vision of Apple Intelligence? What if Abercrombie evolves beyond retail into a lifestyle brand? What if Google starts paying for the content its AI uses? Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Content Suzy Davidkhanian, and Principal Analysts Nate Elliott and Yory Wurmser. Listen anywhere, or watch on YouTube or Spotify.

AI is reshaping brand safety by amplifying risks around placement, accuracy, and authenticity while offering new tools to control them. As automation scales, marketers face a growing tradeoff between performance gains and trust.

CSAM scanning halts as the ePrivacy Directive expires, complicating child safety as Greece and others eye youth social bans.

Content marketing is at an inflection point. AI tools have made it faster and cheaper to produce content at scale, but the resulting flood of material creates challenges on marketers' highest-earning channels.

Exits and audit fallout adds to doubts about The Trade Desk's open-web pitch as walled gardens seize market share.

This FAQ covers what agentic commerce is, who the key players are, and what brands and advertisers should do about it.

Rising AI adoption among younger consumers for mental health and emotional support makes safe chatbot design table stakes, especially as lawsuits mount.

Google's AI Max drives up to 80% sales gains, but trust concerns linger as conversational ads test user confidence.

The ecommerce playbook is changing as AI disruptors reshape the path to purchase. In this video, Principal Analyst Sky Canaves explores how discovery, decision-making, and loyalty are evolving—and what retailers and brands must do to stay competitive.

From automated bidding tools offered by Google, Meta, and Amazon to emerging agentic AI systems designed for end-to-end campaign automation, AI is becoming embedded at every stage of the media buying process.

The Trade Desk's new Trading Modes bundle costs and AI, aiming to rival walled gardens while keeping manual control.

This FAQ covers what AI creative optimization is, which tools are available, how consumers react, and how marketing teams should reorganize for the shift.

This FAQ covers how incrementality testing works, where it fits alongside attribution and marketing mix modeling, and how marketers can build effective testing programs in 2026.

AI is collapsing discovery and checkout into one flow, shifting control of payments upstream. New protocols, agent logic, and data control will decide which payment providers capture value.

With Meta and Google found liable for addictive designs, healthcare marketers and doctors must prepare for concerned parents seeking guidance on preventing social media addiction in their children.

OpenAI’s ChatGPT ads top $100 million in annualized revenues, but fast growth masks weak proof of results.