Google's AI Mode healthcare ad test signals expanding AI ad inventory, though disclosure-heavy healthcare ads remain excluded for now.

This FAQ covers YouTube advertising's scale, formats, and strategy considerations for 2026.

10 charts reveal where digital markets are headed as AI competes for consumer attention, AI advertising emerges as a new growth channel, and AI-driven buying reshapes ecommerce.

Anthropic enters pharma, eyeing drug development that positions it as both a partner and potential rival to drugmakers.

Omnicom secures Adidas: Omnicom is set to win Adidas’ $512M global media account as data, AI, commerce, and scale outweigh media buying alone.

This FAQ covers Amazon Ads' scale, its expansion beyond the marketplace, and how advertisers should use it.

This FAQ covers search advertising's scale, the AI-driven traffic shifts reshaping it, and how advertisers should redistribute demand-capture budgets in 2026.

AI is adding a new layer to brand discovery before buyers reach a website. As citations and synthesized answers gain importance, marketers face pressure to invest despite shaky measurement and evolving best practices.

AI changes creator playbooks: Cannes Lions showed platforms weaving AI into creator tools as marketers balance scale with credibility.

Google adds a search trust cue: A new “strongest match” test could reward relevance, but advertisers are left looking for clearer rules.

AI-powered investing and market insights could make Big Tech a bigger rival to banking apps.

Media consumption is climbing again after years of slower growth, thanks partly to genAI. New forecasts reveal how AI, streaming video, live sports, and converged TV are reshaping how US adults spend their time—and driving more screen time in the process.

Meta’s spotlights AI at Cannes: The company is leveraging its scale to advance automated ads, but marketers still need strong creative and clear guardrails.

YouTube settlement sharpens youth safety concerns: As social companies head to court, brands may need a more cautious approach to youth audiences.

Google expands YouTube tools: New creator, trend, and AI insights tie planning, content, and ads into one fuller-funnel workflow.

Disney’s AI ad tool: Disney opens AI-powered TV ad creation to smaller brands as disclosure emerges as a trust advantage.

Ad market gets a boost, per WPP: AI investment fuels brighter ad forecasts, but marketers still need contingency plans for geopolitical flare-ups.

AI search ads are racing ahead: Spending is set to exceed $101 billion by 2030, even as marketers grapple with sparse performance data.

Walmart Connect is expanding its audience data offering into YouTube streaming inventory through Display & Video 360, allowing advertisers to target Walmart audiences more precisely while tying campaigns back to shopping behavior and sales outcomes.

Agentic AI locks in walled gardens: 76% of advertisers report gains as automated tools tilt budgets toward closed ecosystems over the open web.