Advertisers continue to spend on digital formats in the UK, to the detriment of some traditional channels. Brexit is accentuating this trend, with the Google-Facebook duopoly proving to be the biggest winner.

This year will be the first time that digital ad spending will account for more than 50% of the total US ad market. The majority of digital ad investments will still go to Google and Facebook, but Amazon is gaining ground.

Apple is expanding its digital media presence at a time when iPhone sales have slowed. Earlier this week, Apple unveiled several new media products, including a subscription news app, gaming platform and video streaming service.

Not only will Google and Facebook continue to dominate in the UK, but their combined share of the digital ad market will also continue to rise. This year, it will reach 63.3%, up from 62.7% last year, according to eMarketer’s latest UK digital advertising forecast.

Pandora may be the most popular music streaming service in the US, but it won’t retain the No. 1 spot for much longer. According to our latest forecast on digital music listeners, Spotify will surpass Pandora in terms of users by 2021—one year sooner than we predicted last year.

Facebook and Google may be under pressure from media, governments and the public, but based on our latest estimates, advertisers don’t appear to be uncomfortable with the digital duopoly—at least, not enough to stop spending there.

This report provides an overview of the most important technology at CES 2019 and what it means for marketers, now and in the future.

This year will mark a major milestone in the world of advertising. For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending.

One of the biggest trends in advertising this year will be consumer privacy and security concerns, which has forced marketers to get their data houses in order.

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about the the first GDPR fine, Facebook's data, and more.

"Time is money" has never had more meaning than it does today. The attention economy has become another challenge for advertisers—particularly on mobile devices where users have lower tolerances for attention-grabbing ads. But short attention spans may have met their match in playable ads, which embed games or puzzles into ad units.

Amid prevalent data breaches and growing consumer distrust over personal data, regulators are becoming more stringent on imposing fines for those who violate privacy laws.

Will the duopoly dominate in 2019? Will consumer privacy concerns challenge marketers’ efforts? This report explores these digital display trends and more.

Smart glasses, like Google Glass, failed in the consumer space but are finding success in workplaces.

Last week, more than 188,000 tech enthusiasts descended upon Las Vegas for CES to get a glimpse of the latest and greatest gadgets from around the world. As far as dazzle, the show didn’t disappoint.

This report features eMarketer’s December 2018 update to our B2B US digital ad spending forecast. It also explores the trends that are driving (and preventing) increased spend in 2019 and beyond.

As new voice tech has emerged, functions normally embedded in phones have begun shifting to smart headphones, aka hearables.

eMarketer's "Do You Have a Second?" is a mini-podcast that offers a quick hit of the latest digital data. Today, we're talking about Super Bowl ads, Nielsen and Google's new cross-device measurement deal, and 5G smartphones.

In 2019, 5.8 million people in Canada will use a smart speaker at least once a month. That's a 51.2% increase from 2018, according to eMarketer estimates.

Advertisers are investing in products that help them accurately identify the audiences they plan to target. In recent years, a few ID consortiums launched to give advertisers an audience identification alternative to the Facebook-Google duopoly.