This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.

Our updated US ad spending forecast shows digital ad spending outpacing expectations. Digital media will capture $111.14 billion in ad dollars in 2018 and surpass traditional media ad spending by 2019, according to our latest estimates.

For the first time, we have created estimates for social network video ad spending, including Facebook, Snapchat and Twitter. In 2018, the segment will total $7.85 billion in ad spending.

Today, more than four of every five US digital display ad dollars transact programmatically. This report looks at the trends driving programmatic ad spending to $68.87 billion by 2020, breaking it down by transaction type, format and device.

Google’s executive chairman Eric Schmidt tweeted last fall that Canada “quadrupled down” on AI with a smart mix of four key elements: government, universities, large companies and startups.

Canada’s AI scene is hot and centers around a few key cities that are home to universities, startups and large enterprises determined to change digital marketing for the better.

A positive US macroeconomic backdrop points to strong growth across every retail channel, but retailers should pay attention to seven key trends that will determine their ultimate success for the 2018 holiday season.

In the latest episode of "Behind the Numbers," eMarketer's Bill Fisher and Showmik Podder discuss the current state of advertising spending in the UK.

US social network video ad revenues will grow sharply over the next several years, reaching $11.69 billion by 2020, according to eMarketer's new estimates. And one company in particular will win the lion's share: Facebook.

Video monetization is strong across advertising and consumer-supported platforms, signaling overall health in the market. As new digital platforms emerge and existing ones solidify their positions, viewing continues to veer away from linear TV and toward digitally connected screens of all sizes and types.

The IAB Tech Lab will likely release its spec for ads.cert later this year. This tool—a complement to the previous IAB Tech Lab initiative ads.txt—will give marketers a deeper check against unauthorized ad selling. Confused already? Here’s a primer of what you need to know.

Visual search is evolving rapidly from a niche tool to a more broadly offered and used tool for finding information. This report looks at how consumers use visual search and how marketers should utilize it.

Jascha Kaykas-Wolff, CMO of Mozilla, spoke about the need for a faster and cleaner browsing experience.

US digital ad revenues at Amazon will more than double this year, eMarketer estimates, moving it up the ranks past Oath and Microsoft to take the No. 3 position behind Facebook and Google.

With the number of US mobile messaging app users on the rise, these chat apps are an emerging marketing channel. This report explains what marketers need to know about using Facebook Messenger, WhatsApp and the new texting standard RCS.

Amazon will become the No. 3 digital ad seller in the US this year, according to our estimates, with $4.61 billion in ad revenues, or 4.1% of the digital advertising market.

In today's episode of "Behind the Numbers," we're talking about the "Big Three"—the largest digital ad platforms. We dig into their revenue streams and discuss how their businesses are changing, and why.

As mobile devices become dominant tools for media consumption and advertiser strategy, brands in Canada are assessing which mobile apps deliver the best paid opportunities.

Jed Schneiderman, co-founder and president of Tapped Mobile, talks about the big issues marketers need to focus on today, and the trends that might not be worth their time.