The tool acts as a shopping hub, enabling users to shop across merchants and Google Services, find savings, and check out

Publicis eyes LiveRamp buy: $2.2 billion deal ties identity to AI, aiming to cement the holding company’s edge in agentic marketing.

CTV consolidates around three giants: Google, Amazon, and Netflix will near 50% of global ad dollars by 2030.

Gen X commands the greatest share of income and consumer spending but consistently diverges from younger cohorts in how they discover, shop, and pay. This report explores how their reliance on search, retail, and established channels—paired with slower adoption of social commerce, mobile payments, and AI—creates a distinct and often misunderstood profile.

Search ad spending keeps rising as AI fuels online discovery and people search across more platforms than ever. Despite this, search’s share of digital ad spending is edging downward due to faster growth in other channels.

In April 2026, we analyzed 5,600 ChatGPT responses across nine financial services categories to compile the AI Visibility Index.

Global ad spending is accelerating again, despite geopolitical shocks. Digital is tightening its grip, even as traditional media gets a temporary boost from major events. The sources of growth are shifting across regions—and among platforms.

Both Google Pay and the BNPL firms may get a lift from AI- and installment-eager Gen Zers.

Alphabet’s AI stack fuels ad economics: Anthropic’s $200 billion deal boosts Google Cloud, while TPUs and Gemini may lower ad costs.

On today’s podcast episode, we discuss the three big questions surrounding Google right now: If Google is winning at search, where is its ad machine quietly losing? Is its self-driving car unit, Waymo, a sleeping giant for the company? And are its new traditional TV-style “Stations” the right model for YouTube as it tries to take over the living room? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Marisa Jones and Senior Forecasting Analyst Drew Spink. Listen everywhere, or watch on YouTube, Apple Podcasts, and Spotify.

Q1 results show how the largest ad companies are weathering uncertainty around the Iran war and AI spending

The Trade Desk under the microscope: Q1 revenues rose 12% to $689 million, but audits and agency exits cloud its outlook.

Pennsylvania argues in a new lawsuit that Character.AI’s “psychiatrist” bots cross into illegal practice, not just risky advice.

Google builds an AI-ready measurement hub: New tagging, data flows, and geographic testing help prove marketing’s business impact.

Retail media is concentrating as a scaled second tier takes shape and the long tail slips further behind. Growth will persist, but the hierarchy is sharpening, raising the stakes for how networks compete and where advertisers place bets.

A rebound year is taking shape in Canada’s ad market. Growth is shifting toward CTV, retail media, and social. But tighter budgets and economic pressure are forcing advertisers to rethink channel mix and performance priorities.

Google considers Gemini ads: After ruling them out, Google eyes chatbot ads to offset AI costs and prove Gemini can rival ChatGPT for budgets.

AI is rewriting the digital shelf. As discovery shrinks to a handful of recommendations, brands are forced to optimize for both humans and machines or risk disappearing early in the purchase journey.