With Meta and Google found liable for addictive designs, healthcare marketers and doctors must prepare for concerned parents seeking guidance on preventing social media addiction in their children.

OpenAI’s ChatGPT ads top $100 million in annualized revenues, but fast growth masks weak proof of results.

AI is speeding up B2B buying without making decisions easier. Buyers move through early research faster and with less vendor contact. Marketers need clear, specific, consistent information across touchpoints—or risk losing ground in evaluation.

Consumers turn to search engines first for answers to health-related questions, even as social, video, and AI tools gain ground. Meanwhile, streaming TV is reshaping healthcare ad reach. Digital drives health-related action—but trust gaps shadow every channel.

Meta and YouTube were ruled negligent in addiction case as the jury claimed the platforms failed to warn youth—raising legal and reputational risks for advertisers.

This FAQ covers how consumers and marketers are adapting to generative AI, the risks that accompany its growth, and what strategies brands should prioritize in 2026.

AI is reshaping how people discover, evaluate, and buy products. As assistants and emerging agents take on more of the shopping journey, retailers must rethink how they surface products and compete for influence in the purchase journey.

YouTube is building an influencer engine through new discovery and paid tools that add Gemini search, bulk outreach, and channel takeovers.

UCP adds carts and loyalty perks, but it may not be enough to move the needle on AI platform checkouts.

Tech and AI players must prove accuracy, privacy, and real clinical value if they want users to trust them with their medical record data.

AI is reshaping how consumers in Canada search, shop, and spend time with media. As digital adoption deepens, brands, publishers, and retailers face the need to adapt to AI-driven discovery and commerce, or risk losing out in a rapidly changing market.

YouTube tops global media with $62 billion in revenues and over $40 billion in ads, putting it ahead of Disney and legacy TV combined.

Email marketing remains a valuable channel for retailers, and incoming AI tools could improve it even more. A new survey by Optimove Insights points to opportunities and challenges for retailers using one of digital marketing’s oldest channels.

Beehiiv is challenging Substack, as an ad network and flat fees lure creators; but scaling inventory and measurement will test its $50 million goal.

A WPP court filing reveals $9 billion in spend and rebate income, pushing brands to revisit principal media terms.

It’s unlikely to pull users from ChatGPT, but it could increase pressure on tech giants to safeguard user data and avoid overhyping their AI’s medical advice capabilities.

Gamers are highly engaged, span all demographics, and are increasingly receptive to ads. Yet gaming remains one of the most undermonetized channels in digital advertising.​