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Big Tech’s AI Spending Boom Is Testing the Market’s Limits
The AI Buildout Is Reshaping the Pricing, Capabilities, and Competitive Landscape of Marketing Technology
AI’s infrastructure race has become a capital-markets story, with implications for Big Tech, AI vendors, and marketers as they decide how quickly to adopt tools in an uncertain market.
Key Question: How is AI’s historic capital rush reshaping competition, market volatility, and the vendor risks marketers face as AI adoption accelerates?
Key Stat: Selected AI leaders announced or completed roughly $708 billion in major AI-related financing from September 2025 through June 2026.
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Clients can find the full version of this chart later in the report
authors
Jacob Bourne
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