The news: Reddit gained social media ad market share in Q2, according to Jefferies analysts cited by Investing.com.
- Agencies frequently cited Reddit as capturing a higher share of their social media budgets, and the platforms’ digital ad growth is expected to accelerate compared with Q1.
- Agencies spoken with also showed interest in Reddit’s search advertising product; the company expects this feature to be available by the end of the year or early 2027.
- Platforms that lost share to Reddit included Pinterest, Snapchat, X, and LinkedIn for B2B advertising, according to the agencies.