Live Earnings Report: Marketing and Advertising Tracker Q2 2026

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About This Report
What Q2 earnings say about the future of advertising
Table of Contents

Last updated July 23, 2026

Key Earnings Season Events

  • Google enjoyed its second-ever, consecutive quarter with more than $100 billion in revenues. The results show advertisers are biting at its AI features, and offset some investor concerns about high AI spending.
  • Peacock made its first-ever profit in Q2 in large part because of the FIFA World Cup, reinforcing the importance of live sports in the streaming race.

authors

Daniel Konstantinovic, Marisa Jones

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