Email is a top-performing channel. But shifting behaviors and AI-driven workflows are intensifying pressure around relevance, trust, and deliverability. This report outlines how marketers can refine strategy, production, and measurement to meet demands in 2026.

Key Question: How can marketers update email strategy, production, and measurement to meet evolving consumer needs and take advantage of AI-driven efficiencies in 2026?

Key Stat: Email marketing delivers the highest ROI, according to US and UK marketers.