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Google Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google
The Future of Digital 2025: ​Latin America

The Future of Digital 2025: ​Latin America

Report
Feb 19, 2025

Latin America’s digital revolution is marching full steam ahead, with consumers spending more than a third of their day online. As social commerce and retail media propel the region’s digital economy to new heights, the runway for growth remains long.​

Meta’s next bet on robotics: Innovation or overreach?

Article
Feb 18, 2025

Move to develop AI-powered humanoid robots raises concerns about overextension as the company juggles multiple ambitious projects.

Consumers wary of AI-generated marketing content, AI-driven ad targeting

Article
Feb 14, 2025

Nearly half of US consumers say AI-generated ads make brands seem fraudulent, yet most will still buy, revealing a gap between skepticism and spending habits.

How AI inaccuracies in news summaries can harm brand credibility

Article
Feb 14, 2025

AI-powered summaries from OpenAI, Google, Microsoft, and Perplexity misrepresent facts, yet audiences buy in—fueling misinformation and risking brand reputation

TikTok’s return to app stores makes outright ban unlikely

TikTok’s return to app stores makes outright ban unlikely

Article
Feb 14, 2025

TikTok returns to US app stores, hinting at a secure future: Regulators and storefronts say they want to keep the app around, putting it on much stronger footing.

AppLovin doubles down on AI-powered advertising by selling its gaming studios

Article
Feb 13, 2025

AppLovin exits gaming in $900M sale to focus on AI-driven adtech: The company sells its entire "apps business," shifting its strategy to prioritize ad mediation, automation, and performance-based advertising.

As fake online reviews spread, so do consumers' concerns

Article
Feb 13, 2025

Online reviews are vital to the shopping experience, but a growing wariness of fake reviews and AI's escalation of the problem has recently spurred governments to act.

Big Tech’s robotics race could intensify as AI-driven automation drives mainstream adoption

Article
Feb 13, 2025

With the humanoid robotics market projected to hit $38 billion by 2035, tech giants see a clear path to monetization—offering tangible use cases beyond the AI arms race.

Google, OpenAI, Roblox, and Discord team up to tackle online child safety

Google, OpenAI, Roblox, and Discord team up to tackle online child safety

Article
Feb 13, 2025

Their ROOST initiative could pressure platforms to adopt stronger protections, reshaping digital safety and providing brand-safe environments for advertisers.

Reddit delivers strong figures (almost) across the board in Q4

Article
Feb 13, 2025

Reddit posts 71% revenue growth but misses DAUq targets: Despite strong ad revenue and international expansion, Reddit’s user growth fell short of expectations, sending shares down 14% after hours.

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US Consumer Sentiment Survey: AI Adoption

US Consumer Sentiment Survey: AI Adoption

Report
Feb 13, 2025

A September 2024 CivicScience/EMARKETER survey reveals consumer hesitancy toward AI tools. But data also pinpoints areas of receptivity, offering brands a blueprint for strategic implementation.

As pause ads charm streamers like Peacock and Netflix, advertisers weigh their value

Article
Feb 11, 2025

Instead of only relying on pre-scheduled ad breaks, advertisers are finding ways to engage viewers when they hit pause.

OpenAI’s Super Bowl ad kicks off push to take ChatGPT mainstream

OpenAI’s Super Bowl ad kicks off push to take ChatGPT mainstream

Article
Feb 07, 2025

OpenAI hopes the Super Bowl can boost usage: Its first-ever spot coincides with a rebrand and rollout of ChatGPT search.

Pinterest warns search engine changes, DEI efforts could hurt growth

Pinterest warns search engine changes, DEI efforts could hurt growth

Article
Feb 07, 2025

The platform warns that shifting search algorithms and mixed DEI expectations could hurt user growth and brand perception.

Gen Z doubts tech companies' commitment to mental health and safety

Gen Z doubts tech companies' commitment to mental health and safety

Article
Feb 06, 2025

With privacy and misinformation at risk, teens worry about tech companies’ failure to manage AI content and prioritize their safety.

Tech workforces shrink as AI interest surges

Tech workforces shrink as AI interest surges

Article
Feb 06, 2025

Layoffs are continuing in 2025 as companies trim non-essential roles, invest in AI talent, and pivot resources.

Alphabet’s cloud revenue struggles show risks of overinvesting, infrastructure strains

Alphabet’s cloud revenue struggles show risks of overinvesting, infrastructure strains

Article
Feb 05, 2025

Alphabet's cloud revenues disappoint, and capacity remains strained. Could hefty AI spending outpace its profits and potential cost savings?

Google posts $96.5 billion in Q4 revenue, but ad growth is only half of Meta’s

Article
Feb 05, 2025

Google’s Q4 revenue fell short of estimates for the first time in two years: Strong growth in AI and cloud services highlights its shift beyond ads.

Snap doubles down on genAI with on-device text-to-image tool

Snap doubles down on genAI with on-device text-to-image tool

Article
Feb 05, 2025

Its text-to-image genAI tool reduces costs by operating on-device, but the company still faces high user acquisition costs and dominating rivals like Meta.

Google faces China antitrust probe as trade war escalates

Article
Feb 04, 2025

Despite having little presence in China, Google faces an antitrust probe amid a rising trade war, suggesting regulatory pressure could be used as a geopolitical bargaining tool.

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