With the open-platform Android XR and a more budget-friendly headset, they’re opening the doors to immersive tech for everyone, taking on Apple and Meta’s walled gardens.

AI agents, mobile AI, and smart glasses will lead a wave of advancements, while genAI search and digital twins will redefine business strategies.

The free, ad-supported internet runs on consumer data. But privacy legislation is making it harder for advertisers to take advantage of it.

Claiming anticompetitive behavior, Google asks the FTC to break up the exclusive partnership, arguing that it locks rivals out and entrenches Azure’s dominance.

The Vipps wallet in Norway is the first to use Apple’s NFC tech, opening the floodgates for more to deploy the tech.

Consumer payment method choice will expand in 2025 as real-time “pay by bank,” iPhone NFC access, and digital credentials take center stage. And financial media networks will turn more payment providers into marketers.

AI will become deeply woven into daily life in 2025. Autonomous agents, smart devices, AR glasses, search engines, and digital twins are making AI an ambient presence in how we work, shop, browse, and interact with the world.

By rolling out Review Insights and a conversational assistant, Yelp hopes to enhance usability, tackle review fatigue, and outmaneuver competitors in local search.

Our latest forecasts for CTV and digital video viewers in Canada show that audiences are now a match for linear TV and exceed it in some age groups.

After the Ai Pin flop, Humane shifts gears, marketing its AI-powered assistant CosmOS for devices like cars and smart homes, but competition is fierce.

Google loses key talent behind its AI-powered note-taking tool as former team members chase startup dreams and the chance to outpace their former employer.

Our annual Trends to Watch report for Canada highlights expected developments in the country’s media and advertising market for 2025. Next year, we anticipate a shift in media buying will favor domestic publishers and retail media channels, while large platforms will contend with the new Digital Services Tax.

Around the same time the Department of Justice recommended a judge require Google sell Chrome, rumors stirred about OpenAI launching its own browser. If the DOJ's recommendation becomes a reality, a forced Chrome sale would pave the way for another browser to compete for its users.

Capable new models and supercomputer plans show progress, but releasing a breakthrough “any-to-any” model next year will test its execution under tight timelines

AI’s role in Spotify Wrapped is slightly subdued: The platform’s yearly marketing event included AI, but stopped short of prominently featuring it.

With Meta and Google building private subsea cables, they’re bypassing telecom giants, ensuring faster services and reshaping how the internet reaches developing regions.

Walmart’s advertising business gets a boost: The retailer closed its Vizio acquisition, giving it inroads into the lucrative CTV market.

The incoming Trump administration will indisputably affect the future of Big Tech. The breakup of Google, the forced sale or ban of TikTok, and the regulation of AI are all issues the president-elect will need to take a stance on.

As it transitions to a for-profit model, OpenAI’s innovations and investments promise growth, but leadership turmoil and rising competition may challenge its dominance.

SpaceX and T-Mobile’s direct-to-cell service promises to eliminate vast dead zones, but the cost to consumers could hinder widespread adoption.