Google Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google
TikTok’s US saga: Ban paused, apps removed, and political maneuvering

TikTok’s US saga: Ban paused, apps removed, and political maneuvering

Article
Jan 21, 2025

TikTok’s temporarily shut down sparked concerns over political influence. Advertisers and users face mounting uncertainty over the app’s future.

5 key stats: Slipping Google, trusting influencers, and undercover AI

Article
Jan 17, 2025

Many notable data points emerged from this busy week, including Google's search usage, resounding global trust in influencer recommendations, and most Americans don't know they're using AI-enabled products (even though 99% recently have).

Google partners with Associated Press to strengthen Gemini’s real-time data

Google partners with Associated Press to strengthen Gemini’s real-time data

Article
Jan 17, 2025

As media struggles with declining traffic, the AP is cashing in on AI licensing deals. But smaller AI companies may struggle to compete in this high-cost content arms race.

YouTube creators sign AI licensing contracts to cash in on unused footage

Article
Jan 17, 2025

AI firms are paying for raw footage, offering creators extra cash—but with low payouts and growing privacy concerns, is this a good deal or a short-term play?

Google’s search share dips as SEO spam floods results

Article
Jan 16, 2025

While Google faces mounting pressure from Bing’s ChatGPT integration and other generative AI (genAI) search platforms, degradation of its own search results, including those shown in its AI Overviews, could be exacerbating migration away from Google.

How Trump’s return to office will affect tariffs, TikTok, Big Tech regulation, pharma advertising, and crypto

How Trump’s return to office will affect tariffs, TikTok, Big Tech regulation, pharma advertising, and crypto

Article
Jan 16, 2025

President-elect Donald Trump's second term promises profound shifts across commerce, technology, and regulation that will reshape how businesses operate and consumers behave. As the president-elect prepares to take office, his policy priorities are already triggering market reactions and pivots from major corporations.

2025 trend: Generative search will become the new normal, shaking up ad spend

2025 trend: Generative search will become the new normal, shaking up ad spend

Article
Jan 15, 2025

Retailers and tech giants are rushing to roll out AI-powered search.

Google must face California class-action suit over use of minors’ data

Google must face California class-action suit over use of minors’ data

Article
Jan 14, 2025

A class action lawsuit against Google has big implications: Big tech’s streak of regulatory woes continues, even with change in US leadership.

Smartphone market rebounds, with Samsung and genAI features in the lead

Smartphone market rebounds, with Samsung and genAI features in the lead

Article
Jan 14, 2025

Global sales grew 4% in 2024, driven by Samsung’s Galaxy S24 and on-device AI after a historic slump in 2023.

Google’s Daily Listen turns search results into personalized AI podcasts

Google’s Daily Listen turns search results into personalized AI podcasts

Article
Jan 13, 2025

“Daily Listen” creates bite-size AI-generated podcasts from user history but could generate biased summaries and cut into publishers’ revenues.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

How Google’s pivot on digital fingerprinting will enable better cross-device measurement

Article
Jan 09, 2025

As of February 16, 2025, Google will sanction advertisers to use digital fingerprinting, a data collection technique that gathers information about a particular device, browser, or user.

Generative AI Trends to Watch in 2025

Generative AI Trends to Watch in 2025

Report
Jan 07, 2025

Organizations will prioritize governance in 2025 as they ramp up genAI investments in pursuit of business transformation.

UK regulators explore which platforms qualify for restrictions under new law

UK regulators explore which platforms qualify for restrictions under new law

Article
Jan 07, 2025

The UK joins the global crackdown on data: Regulators are set to designate platforms under a new law that imposes significant restrictions.

Banking Trends to Watch in 2025

Banking Trends to Watch in 2025

Report
Jan 03, 2025

Reeling from 2024’s challenges, financial institutions must embrace bold strategies in 2025 to future-proof their businesses in a landscape plagued by economic, competitive, and regulatory pressures.

Behind the Numbers: Trends and Events to Pay Attention to in 2025—why content production will struggle, major big tech trials to watch, and more

Audio
Jan 03, 2025

On today's podcast episode, we discuss where the content production dollars will be going, what the Omnicom and IPG deal will mean for the agency client relationship, and how the antitrust and other legal cases against Amazon, Apple, Google, Meta, and TikTok will play out in 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Research Jennifer Pearson, and Vice President Paul Verna.

Net neutrality’s end brings new challenges for SEO, web access, and search rankings

Article
Jan 03, 2025

The net neutrality reversal makes deep pockets more important than relevance, threatening SMBs and reshaping the battle for online visibility.

Sezzle allegations highlight tough BNPL landscape for smaller providers

Article
Jan 03, 2025

Sezzle faces an uphill battle competing against larger players like Affirm and Klarna

Amazon, Apple and Google made product promises they couldn’t keep in 2024

Article
Jan 02, 2025

Rushed genAI promises and delayed launches erode trust, exposing how tech giants are prioritizing hype over realistic timelines in a race to beat competitors

Big Tech battle over AI voice assistants heats up, technology continues to evolve

Big Tech battle over AI voice assistants heats up, technology continues to evolve

Article
Jan 02, 2025

Voice assistants fumble the AI revolution: Despite genAI advancements, Big Tech’s assistants face stalled growth and disinterest from older users—Gen Z and parents of Gen Alpha might be their saving grace.

20 biggest tech stories of 2024

Article
Dec 30, 2024

The year of AI: Artificial intelligence invaded all aspects of life in 2024, from work to play and generation to generation. New genAI players appeared to take on megaliths like Google and Meta. It would be a copout to say that 2025 will bring more of the same, but we expect startups to begin taking more market share from Big Tech and challenging the status quo.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or