TikTok’s temporarily shut down sparked concerns over political influence. Advertisers and users face mounting uncertainty over the app’s future.
Many notable data points emerged from this busy week, including Google's search usage, resounding global trust in influencer recommendations, and most Americans don't know they're using AI-enabled products (even though 99% recently have).
As media struggles with declining traffic, the AP is cashing in on AI licensing deals. But smaller AI companies may struggle to compete in this high-cost content arms race.
AI firms are paying for raw footage, offering creators extra cash—but with low payouts and growing privacy concerns, is this a good deal or a short-term play?
While Google faces mounting pressure from Bing’s ChatGPT integration and other generative AI (genAI) search platforms, degradation of its own search results, including those shown in its AI Overviews, could be exacerbating migration away from Google.
President-elect Donald Trump's second term promises profound shifts across commerce, technology, and regulation that will reshape how businesses operate and consumers behave. As the president-elect prepares to take office, his policy priorities are already triggering market reactions and pivots from major corporations.
Retailers and tech giants are rushing to roll out AI-powered search.
A class action lawsuit against Google has big implications: Big tech’s streak of regulatory woes continues, even with change in US leadership.
Global sales grew 4% in 2024, driven by Samsung’s Galaxy S24 and on-device AI after a historic slump in 2023.
“Daily Listen” creates bite-size AI-generated podcasts from user history but could generate biased summaries and cut into publishers’ revenues.
As of February 16, 2025, Google will sanction advertisers to use digital fingerprinting, a data collection technique that gathers information about a particular device, browser, or user.
Organizations will prioritize governance in 2025 as they ramp up genAI investments in pursuit of business transformation.
The UK joins the global crackdown on data: Regulators are set to designate platforms under a new law that imposes significant restrictions.
Reeling from 2024’s challenges, financial institutions must embrace bold strategies in 2025 to future-proof their businesses in a landscape plagued by economic, competitive, and regulatory pressures.
On today's podcast episode, we discuss where the content production dollars will be going, what the Omnicom and IPG deal will mean for the agency client relationship, and how the antitrust and other legal cases against Amazon, Apple, Google, Meta, and TikTok will play out in 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Research Jennifer Pearson, and Vice President Paul Verna.
The net neutrality reversal makes deep pockets more important than relevance, threatening SMBs and reshaping the battle for online visibility.
Sezzle faces an uphill battle competing against larger players like Affirm and Klarna
Rushed genAI promises and delayed launches erode trust, exposing how tech giants are prioritizing hype over realistic timelines in a race to beat competitors
Voice assistants fumble the AI revolution: Despite genAI advancements, Big Tech’s assistants face stalled growth and disinterest from older users—Gen Z and parents of Gen Alpha might be their saving grace.
The year of AI: Artificial intelligence invaded all aspects of life in 2024, from work to play and generation to generation. New genAI players appeared to take on megaliths like Google and Meta. It would be a copout to say that 2025 will bring more of the same, but we expect startups to begin taking more market share from Big Tech and challenging the status quo.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.