Our annual Trends to Watch report for Canada highlights expected developments in the country’s media and advertising market for 2025. Next year, we anticipate a shift in media buying will favor domestic publishers and retail media channels, while large platforms will contend with the new Digital Services Tax.

Around the same time the Department of Justice recommended a judge require Google sell Chrome, rumors stirred about OpenAI launching its own browser. If the DOJ's recommendation becomes a reality, a forced Chrome sale would pave the way for another browser to compete for its users.

Capable new models and supercomputer plans show progress, but releasing a breakthrough “any-to-any” model next year will test its execution under tight timelines

AI’s role in Spotify Wrapped is slightly subdued: The platform’s yearly marketing event included AI, but stopped short of prominently featuring it.

With Meta and Google building private subsea cables, they’re bypassing telecom giants, ensuring faster services and reshaping how the internet reaches developing regions.

Walmart’s advertising business gets a boost: The retailer closed its Vizio acquisition, giving it inroads into the lucrative CTV market.

The incoming Trump administration will indisputably affect the future of Big Tech. The breakup of Google, the forced sale or ban of TikTok, and the regulation of AI are all issues the president-elect will need to take a stance on.

As it transitions to a for-profit model, OpenAI’s innovations and investments promise growth, but leadership turmoil and rising competition may challenge its dominance.

SpaceX and T-Mobile’s direct-to-cell service promises to eliminate vast dead zones, but the cost to consumers could hinder widespread adoption.

xAI’s plan for a standalone app may expand user access, but controversial outputs and app store policies could undermine its adoption and growth.

Despite Google Wallet and Apple Wallet’s investments in travel and ID features, adoption has been tepid

On today’s podcast episode, we discuss how Google’s cookie choices affect targeting with insights on alternative identifiers, data privacy, and strategies for 2025. Tune in to the discussion with our Principal Analyst and host Yory Wurmser, Chief Brand Officer of CP Skin Health Group Echo Sandburg and Senior Director First Party Data Strategy of the Eli Lilly & Company Moitree Rahman.

GenAI and social are set to heavily influence the UK commerce and advertising landscape in 2025, while thrifty consumer behaviors persist and video viewing shifts to mostly digital.

The new AI model empowers marketers and hobbyists alike with streamlined video creation, pushing the company ahead in the booming genAI video market.

Roku’s original content gives it an edge in CTV: A deal with Google highlights how content offerings allow Roku to reach viewers outside its hardware net.

On Nov. 20, the US Department of Justice (DOJ) recommended Google be mandated to sell Chrome as part of an ongoing antitrust case that could upturn digital marketing. It's a change intended to increase competition, and marketing experts think it will.

Google and Meta landed slightly below expectations in Q3, allowing a collection of hungry competitors to inch ahead. But overall, the ad industry remains healthy. Sports events drove streaming and CTV to record gains, and retail media continues to be the sector’s fastest-growing ad channel.

Banning Google’s search payments will threaten browser stability, push Apple to adapt, and create openings for competitors like Bing and DuckDuckGo.

Expanding into search and web browsers, OpenAI seeks to challenge Google and anchor itself as a tech titan through ambitious AI-driven growth.

Big Tech will likely challenge the rule in court. Trump’s second term could also make the rule short-lived