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Google Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google

Gaetz nomination signals steeper antitrust challenges for Big Tech

Article
Nov 14, 2024

His track record of investigating Silicon Valley hints at regulatory shake-ups, though ethical controversies may cloud his confirmation path.

The Daily: Is Google’s grip on the search universe starting to loosen?

Audio
Nov 14, 2024

On today’s podcast episode, we discuss what’s behind Google’s recent ad revenue growth, how OpenAI fusing SearchGPT to ChatGPT will affect them, and where we’re at with the search giant’s two major antitrust cases. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Senior Analyst Evelyn Mitchell-Wolf.

Top Trends to Watch in 2025

Top Trends to Watch in 2025

Report
Nov 14, 2024

From the rise of sophisticated AI-driven tools to new policies reshaping data privacy and competition, 2025 promises to be a year of relentless change. Companies that adapt will thrive, while others risk being left behind in a swiftly moving market.

Amazon’s $110 million AI push: Support for research or strategic play?

Amazon’s $110 million AI push: Support for research or strategic play?

Article
Nov 12, 2024

Amazon’s program democratizes access to compute resources and raises concerns about aligning corporate goals with academic freedom.

ChatGPT rivals Google Chrome in monthly usage, pointing to a potential shift from browsers to bots

ChatGPT rivals Google Chrome in monthly usage, pointing to a potential shift from browsers to bots

Article
Nov 12, 2024

The chatbot’s surging usage signals a shift toward AI tools as real-time search and conversational responses redefine how users access information.

Google pushes back on monopoly claims in DOJ ad tech trial

Article
Nov 07, 2024

Google defends against DOJ claims of ad monopoly: The giant emphasizes publisher choice and competitive ad exchanges amid trial scrutiny.

Apple’s AI strategy could fall short of iPhone success

Apple’s AI strategy could fall short of iPhone success

Article
Nov 06, 2024

Hampered by unclear monetization strategy and rising costs, Apple’s AI push faces steep adoption barriers.

AI tools add to YouTube’s revenue gains but raise creator concerns

Article
Nov 04, 2024

New AI features increase watchtime but stoke creator concerns over incorrect summaries and ad revenue, risking content shifts to rival platforms.

ChatGPT search could struggle to match the Google Search experience

Article
Nov 04, 2024

Prioritizing quality over quantity, the feature hints at ChatGPT’s evolution into an all-in-one AI service.

The Future of Digital 2025

The Future of Digital 2025

Report
Nov 04, 2024

Companies large and small will net hundreds of billions in US incremental ecommerce and digital ad dollars in the next two years. Who will be the big winners?

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Amazon’s AI investments soar in Q3 as it balances data center demand

Article
Nov 01, 2024

Its record infrastructure spending shows a commitment to AI’s “once-in-a-lifetime” opportunity.

Apple’s Q4 services revenue surges, but a regulatory fine takes billions off its profits

Apple’s Q4 services revenue surges, but a regulatory fine takes billions off its profits

Article
Nov 01, 2024

Revenue from services contributed over a quarter of its Q4 revenue, offsetting slower iPhone sales and delayed AI rollouts.

Generative AI for Ad Targeting

Generative AI for Ad Targeting

Report
Oct 30, 2024

GenAI has already transformed ad targeting by making it easier to find the right people in the right places with the right content. This report explains which use cases are most impactful and easiest to implement.

Google ad growth bolsters Alphabet’s Q3, despite regulatory challenges

Article
Oct 30, 2024

Alphabet’s Q3 beats expectations: Google’s ad dominance holds as it navigates regulatory and competitive challenges in the digital ad market.

Meta’s AI search strategy could reshape search and advertising ecosystems

Meta’s AI search strategy could reshape search and advertising ecosystems

Article
Oct 29, 2024

The tool could shift users away from Google and Bing, embedding AI search across Meta’s ecosystem and unlocking fresh ad revenue streams.

Microsoft and Google’s industry infighting continues amid antitrust inquiries

Article
Oct 29, 2024

Microsoft alleges Google is behind a front group to weaken its cloud business in Europe, signaling deepening animosity as both face mounting antitrust probes

OpenAI disbands another safety committee, calling its path toward AGI into question

OpenAI disbands another safety committee, calling its path toward AGI into question

Article
Oct 28, 2024

With safety leaders leaving, OpenAI’s shifting internal structure prompts concerns over its readiness for AGI and regulatory alignment.

Web Publisher Monetization 2024

Web Publisher Monetization 2024

Report
Oct 28, 2024

Web publishers, especially those who relied on indirect monetization, are being buffeted on all sides by challenges.

Meta takes the lead in mobile AI but lacks key smartphone presence

Meta takes the lead in mobile AI but lacks key smartphone presence

Article
Oct 25, 2024

Meta’s slimmed-down Llama AI runs on smartphones but faces ecosystem challenges: Without its own hardware, Meta’s success hinges on partnerships as it competes with Apple and Google.

The FTC successfully blocks Tapestry-Capri merger, but the presidential election could shift antitrust priorities

Article
Oct 25, 2024

The blocked Tapestry-Capri merger is a major victory for Lina Khan and the FTC: Whether it can build on that momentum depends in part on who wins the presidential election.

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