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EMARKETER

Generative AI for Ad Targeting

What Are the Key Use Cases for Advertisers?

Report by Yoram Wurmser  |  Oct 30, 2024

Unlocking the Power of GenAI

Our Guide to Prioritizing Use Cases in Each Industry

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Table of Contents
Why does genAI for targeting matter right now?
How should advertisers prioritize the key use cases of genAI for ad targeting?
What else should advertisers keep in mind?
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About This Report
GenAI has already transformed ad targeting by making it easier to find the right people in the right places with the right content. This report explains which use cases are most impactful and easiest to implement.
Topics
Artificial Intelligence (AI)
Worldwide
Table of Contents
Why does genAI for targeting matter right now?
How should advertisers prioritize the key use cases of genAI for ad targeting?
What else should advertisers keep in mind?
EMARKETER Interviews
Sources
Media Gallery

Given the central role of targeting in digital advertising, it’s no surprise that some of the key use cases of generative AI (genAI) help advertisers find the right audience, buy the right ad placements, and craft the best messages for the moment.

Key Question: What are the key use cases for genAI in ad targeting, and how should advertisers prioritize them?

How Should Advertisers Prioritize Generative AI (GenAI) Use Cases for Ad Targeting?
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Key Stat: A survey of marketers worldwide found that 69% use, or plan to use, genAI for audience targeting, according to an SAS survey conducted by Coleman Parkes Research.

authors

Yoram Wurmser

Contributors

Rahul Chadha
Director, Report Editing
Eleni Digalaki
Jasmine Enberg
Vice President and Principal Analyst
Donte Gibson
Madan Kumar
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Penelope Lin
Director, Data Visualization
Evelyn Mitchell-Wolf
Emma Noyes
Graphic Designer, Data Visualization
Carina Perkins
Senior Analyst
Emman Velasco
Chart Editor
Max Willens
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