Generative AI (genAI) is making it easier than ever for payment providers to personalize the consumer purchase experience. As they plan their personalization strategies, providers need to understand the customer-facing areas where genAI can deliver the most value.

Key Question: What are the key use cases for genAI in consumer payments, and how should payment providers prioritize them?

Key Stat: Personalized product recommendations and services are US consumers’ two most wanted innovations online, cited respectively by 47% and 45% of respondents to a Q2 2023 Klarna Insights survey. GenAI can help payment providers meet their expectations, boosting conversion.