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EMARKETER

Generative AI for Search in Retail

What Are the Key Use Cases for Retailers?

Report by Blake Droesch  |  Sep 17, 2024

Unlocking the Power of GenAI

Our Guide to Prioritizing Use Cases in Each Industry

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Table of Contents
Why does genAI for search matter right now?
What are the key use cases of genAI for retail search?
How should retailers prioritize these use cases for genAI search?
What else should retailers keep in mind?
Sources
Media Gallery
About This Report
GenAI search could have a transformative impact on the shopping journey. To satisfy customers and stay competitive, retailers should focus on two essential innovations.
Topics
Artificial Intelligence (AI)
US
Table of Contents
Why does genAI for search matter right now?
What are the key use cases of genAI for retail search?
How should retailers prioritize these use cases for genAI search?
What else should retailers keep in mind?
Sources
Media Gallery

Generative AI (genAI) has the potential to transform the shopping journey. Search tools powered by large language models (LLMs) aim to improve existing functions while introducing new ways for shoppers to discover brands and products. As genAI continues to evolve, retailers should evaluate how to incorporate the technology into their search strategies.

Key Question: What are the key use cases for genAI in retail search, and how should retailers prioritize them?

How Should Retailers Prioritize Generative AI (GenAI) Use Cases for Search in Retail?
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Key Stat: AI-powered search engines are gaining traction. Per a February 2024 survey by Botify (conducted with Dynata), 41% of US consumers expressed interest in using them for online shopping.

Here’s what’s in the full report

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Table of Contents

  1. Why does genAI for search matter right now?
  2. What are the key use cases of genAI for retail search?
  1. How should retailers prioritize these use cases for genAI search?
  2. What else should retailers keep in mind?
  1. Sources
  2. Media Gallery

Charts in This Report

How Should Retailers Prioritize Generative AI (GenAI) Use Cases for Search in Retail?Consumers Show an Interest in Using AI-Powered Search Engines for Online Shopping
Generative AI (Gen AI) Use Cases for Seach in RetailHow Should Retailers Prioritize Generative AI (GenAI) Use Cases for Search in Retail?

authors

Blake Droesch

Contributors

Suzy Davidkhanian
VP, Content
Donte Gibson
Senior Chart Editor
Vladimir Hanzlik
Executive Editor and SVP, Content
Vladimir de Leon
Chart Editor
Wendy Malloy
Director, Reports Editor
Emma Noyes
Graphic Designer, Data Visualization
Carina Perkins
Senior Analyst
Sakina Thanawala
Zia Daniell Wigder
Chief Content Officer
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