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Google Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google
Google’s Daily Listen turns search results into personalized AI podcasts

Google’s Daily Listen turns search results into personalized AI podcasts

Article
Jan 13, 2025

“Daily Listen” creates bite-size AI-generated podcasts from user history but could generate biased summaries and cut into publishers’ revenues.

How Google’s pivot on digital fingerprinting will enable better cross-device measurement

Article
Jan 09, 2025

As of February 16, 2025, Google will sanction advertisers to use digital fingerprinting, a data collection technique that gathers information about a particular device, browser, or user.

Generative AI Trends to Watch in 2025

Generative AI Trends to Watch in 2025

Report
Jan 07, 2025

Organizations will prioritize governance in 2025 as they ramp up genAI investments in pursuit of business transformation.

UK regulators explore which platforms qualify for restrictions under new law

UK regulators explore which platforms qualify for restrictions under new law

Article
Jan 07, 2025

The UK joins the global crackdown on data: Regulators are set to designate platforms under a new law that imposes significant restrictions.

Banking Trends to Watch in 2025

Banking Trends to Watch in 2025

Report
Jan 03, 2025

Reeling from 2024’s challenges, financial institutions must embrace bold strategies in 2025 to future-proof their businesses in a landscape plagued by economic, competitive, and regulatory pressures.

Behind the Numbers: Trends and Events to Pay Attention to in 2025—why content production will struggle, major big tech trials to watch, and more

Audio
Jan 03, 2025

On today's podcast episode, we discuss where the content production dollars will be going, what the Omnicom and IPG deal will mean for the agency client relationship, and how the antitrust and other legal cases against Amazon, Apple, Google, Meta, and TikTok will play out in 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Research Jennifer Pearson, and Vice President Paul Verna.

Net neutrality’s end brings new challenges for SEO, web access, and search rankings

Article
Jan 03, 2025

The net neutrality reversal makes deep pockets more important than relevance, threatening SMBs and reshaping the battle for online visibility.

Sezzle allegations highlight tough BNPL landscape for smaller providers

Article
Jan 03, 2025

Sezzle faces an uphill battle competing against larger players like Affirm and Klarna

Amazon, Apple and Google made product promises they couldn’t keep in 2024

Article
Jan 02, 2025

Rushed genAI promises and delayed launches erode trust, exposing how tech giants are prioritizing hype over realistic timelines in a race to beat competitors

Big Tech battle over AI voice assistants heats up, technology continues to evolve

Big Tech battle over AI voice assistants heats up, technology continues to evolve

Article
Jan 02, 2025

Voice assistants fumble the AI revolution: Despite genAI advancements, Big Tech’s assistants face stalled growth and disinterest from older users—Gen Z and parents of Gen Alpha might be their saving grace.

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20 biggest tech stories of 2024

Article
Dec 30, 2024

The year of AI: Artificial intelligence invaded all aspects of life in 2024, from work to play and generation to generation. New genAI players appeared to take on megaliths like Google and Meta. It would be a copout to say that 2025 will bring more of the same, but we expect startups to begin taking more market share from Big Tech and challenging the status quo.

We made 5 payment predictions for 2024—here’s how they turned out

Article
Dec 30, 2024

We may have been a little too early with some of our predictions—rollouts for Paze and FedNow took longer than we expected

2024: The year AI tried to transform smartphones but missed the mark

2024: The year AI tried to transform smartphones but missed the mark

Article
Dec 27, 2024

Google, Apple, and Samsung integrated genAI into their flagship devices, but delays and tepid consumer interest signal challenges ahead.

How Apple changed its payments strategy in 2024

Article
Dec 27, 2024

It opened up its ecosystem and seemingly gave up its grand financial services ambitions. But it’s still a major payments player.

Nuclear solutions emerge as AI’s energy needs keep surging

Nuclear solutions emerge as AI’s energy needs keep surging

Article
Dec 26, 2024

Big Tech’s energy shift: Companies like Google and Microsoft are increasingly turning to nuclear energy to meet the escalating power demands of AI, but regulators could stop projects before they start.

2025 will sculpt the future of Google and search advertising

Article
Dec 23, 2024

A big Google decision is coming in 2025: A judge will rule in April on several DOJ proposals that Google sell Chrome and syndicate its data.

Tech giants rethink XR strategies as MR adoption plateaus and mobile AR accelerates

Tech giants rethink XR strategies as MR adoption plateaus and mobile AR accelerates

Article
Dec 23, 2024

While costly headsets falter, mobile AR is seeing strong momentum. Affordable solutions like Ray-Ban Meta Glasses offer promising pathways for consumer engagement.

Google’s NotebookLM Plus could redefine AI podcast creation for enterprises

Google’s NotebookLM Plus could redefine AI podcast creation for enterprises

Article
Dec 16, 2024

New features let users join conversations with AI hosts. Experimental yet groundbreaking, it promises tailored podcasts but risks monotony with limited host variety.

Big Tech’s Trump pivot: Donations, deals, and the future of tech deregulation

Article
Dec 13, 2024

In a bid for influence, tech leaders risk backlash as they align with Trump, aiming to steer antitrust cases and secure growth opportunities

Global internet traffic grows 17% as Google maintains its digital dominance

Article
Dec 13, 2024

Capturing 88% of search traffic and 65.8% of browser use, Google shapes digital activity, though rising AI competitors and regulatory risks may challenge its supremacy.

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