Google Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google
Microsoft and Google roll out genAI tools for doctors

Microsoft and Google roll out genAI tools for doctors

Article
Mar 04, 2025

Microsoft, Google enhance genAI offerings for clinicians: We examine the race between startups, health tech companies, and Big Tech giants to show healthcare organizations how their AI tools will drive efficiency-–and why Microsoft could have a leg up on the competition.

Honor’s $10 billion bet to challenge Apple, Google, and Samsung in AI devices

Article
Mar 03, 2025

Honor will invest $10 billion to shift from smartphones to AI devices, betting on agentic AI and industry partnerships to compete with Apple, Google, and Samsung.

US Wearables Forecast 2025

US Wearables Forecast 2025

Report
Mar 03, 2025

US smart wearable users will surge past 100 million by 2025 as AI capabilities drive adoption. Generational preferences, device convergence, and rising form factors like smart glasses and rings will reshape the market through 2028.

Figure AI to start testing humanoid robots in homes

Article
Feb 28, 2025

Figure AI shifts into overdrive: Slashing its original timeline, the startup is pushing humanoid robots into homes this year—either a sign of rapid AI progress or a risky bet to stay ahead.

Google ditches SMS codes for QR-based verification in Gmail

Article
Feb 25, 2025

Google fights AI-driven fraud with QR codes: As security threats grow, it’s ditching SMS codes in favor of QR authentication—another step toward passkeys and a future with fewer phishing vulnerabilities.

Microsoft struggles to keep up with Google, OpenAI in search market

Article
Feb 24, 2025

Satya Nadella admits Microsoft underestimated Google’s dominance in search, a mistake that could prove costly as AI-driven search products gain market share.

Tariffs, Temu, taking to Google and other key facts from this week

Article
Feb 21, 2025

This week, consumers are concerned about tariffs but continue shopping via mobile and on low-price retailers associated with China. Consumers are also less focused on fast delivery and flocking to Google for reviews.

YouTube may be adding a second ad-free tier that could shake up podcast market

Article
Feb 21, 2025

A budget-friendly premium tier could pull podcast fans away from Spotify, offering ad-free listening where they already watch—on YouTube, and increasingly, on their TVs.

The Future of Digital 2025: ​Latin America

The Future of Digital 2025: ​Latin America

Report
Feb 19, 2025

Latin America’s digital revolution is marching full steam ahead, with consumers spending more than a third of their day online. As social commerce and retail media propel the region’s digital economy to new heights, the runway for growth remains long.​

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Meta’s next bet on robotics: Innovation or overreach?

Article
Feb 18, 2025

Move to develop AI-powered humanoid robots raises concerns about overextension as the company juggles multiple ambitious projects.

Consumers wary of AI-generated marketing content, AI-driven ad targeting

Article
Feb 14, 2025

Nearly half of US consumers say AI-generated ads make brands seem fraudulent, yet most will still buy, revealing a gap between skepticism and spending habits.

How AI inaccuracies in news summaries can harm brand credibility

Article
Feb 14, 2025

AI-powered summaries from OpenAI, Google, Microsoft, and Perplexity misrepresent facts, yet audiences buy in—fueling misinformation and risking brand reputation

TikTok’s return to app stores makes outright ban unlikely

TikTok’s return to app stores makes outright ban unlikely

Article
Feb 14, 2025

TikTok returns to US app stores, hinting at a secure future: Regulators and storefronts say they want to keep the app around, putting it on much stronger footing.

AppLovin doubles down on AI-powered advertising by selling its gaming studios

Article
Feb 13, 2025

AppLovin exits gaming in $900M sale to focus on AI-driven adtech: The company sells its entire "apps business," shifting its strategy to prioritize ad mediation, automation, and performance-based advertising.

As fake online reviews spread, so do consumers' concerns

Article
Feb 13, 2025

Online reviews are vital to the shopping experience, but a growing wariness of fake reviews and AI's escalation of the problem has recently spurred governments to act.

Big Tech’s robotics race could intensify as AI-driven automation drives mainstream adoption

Article
Feb 13, 2025

With the humanoid robotics market projected to hit $38 billion by 2035, tech giants see a clear path to monetization—offering tangible use cases beyond the AI arms race.

Google, OpenAI, Roblox, and Discord team up to tackle online child safety

Google, OpenAI, Roblox, and Discord team up to tackle online child safety

Article
Feb 13, 2025

Their ROOST initiative could pressure platforms to adopt stronger protections, reshaping digital safety and providing brand-safe environments for advertisers.

Reddit delivers strong figures (almost) across the board in Q4

Article
Feb 13, 2025

Reddit posts 71% revenue growth but misses DAUq targets: Despite strong ad revenue and international expansion, Reddit’s user growth fell short of expectations, sending shares down 14% after hours.

US Consumer Sentiment Survey: AI Adoption

US Consumer Sentiment Survey: AI Adoption

Report
Feb 13, 2025

A September 2024 CivicScience/EMARKETER survey reveals consumer hesitancy toward AI tools. But data also pinpoints areas of receptivity, offering brands a blueprint for strategic implementation.

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