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Google Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google

Google’s voluntary buyouts signal a potential shift from hardware to platforms

Article
Jan 31, 2025

Voluntary buyouts in its Platforms and Devices unit suggest a pivot toward AI and cloud as its hardware struggles in a saturated market with slowing upgrade cycles.

DeepSeek hit with regulatory scrutiny, training violation claims

DeepSeek hit with regulatory scrutiny, training violation claims

Article
Jan 29, 2025

The pressure is on as regulators in the US and the EU raise red flags over user data and national concern issues, while OpenAI accuses it of stealing APIs.

Google reigns in generative AI search

Google reigns in generative AI search

Article
Jan 28, 2025

In December 2024, Google.com dominated generated AI (genAI) search with 16.5 billion visitors, while runner-up ChatGPT had just 517 million, according to Similarweb.

Worldwide Ad Spending Forecast 2025

Worldwide Ad Spending Forecast 2025

Report
Jan 28, 2025

A series of major milestones are on tap for total media and digital media ad spending around the world in 2025, although growth will be uneven across countries and regions.

Data Drop: 5 Charts on the State of GenAI Search

Data Drop: 5 Charts on the State of GenAI Search

Report
Jan 24, 2025

GenAI is taking the search market by storm, but market dynamics will stay largely the same this year.

Google cracks down on fake reviews for UK businesses

Google cracks down on fake reviews for UK businesses

Article
Jan 24, 2025

Google takes aim at fake reviews: The company will improve detection and impose stricter penalties on UK businesses and individuals.

Samsung and Google reboot the mixed-reality race, challenging Apple and Meta

Samsung and Google reboot the mixed-reality race, challenging Apple and Meta

Article
Jan 24, 2025

As Samsung and Google develop mixed-reality glasses, Apple and Meta refine their ecosystems. Cheaper, lighter devices could finally push AR/VR into the mainstream.

The Future of Digital: Canada

The Future of Digital: Canada

Report
Jan 24, 2025

Amid economic uncertainty and trade concerns from abroad, Canada’s digital ecosystem is expected to remain strong, fueled by innovation from publishers, advertisers, and retailers.

Google expands Performance Max controls, reporting

Google expands Performance Max controls, reporting

Article
Jan 23, 2025

Google is rolling out new features for its AI-powered Performance Max advertising platform, giving marketers more control over their campaigns and deeper insig

Microsoft unlocks OpenAI’s cloud doors to rivals after ending exclusivity deal

Article
Jan 23, 2025

OpenAI can use other cloud providers, but Microsoft retains API exclusivity through 2030—suggesting it may be offloading some costs while keeping strategic advantages.

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Social platforms commit to stricter content moderation in the EU while scaling back efforts in the US

Article
Jan 21, 2025

Social platforms agreed to tighten moderation of hate speech in the EU while loosening rules in the US, risking an unpredictable content environment.

TikTok’s US saga: Ban paused, apps removed, and political maneuvering

TikTok’s US saga: Ban paused, apps removed, and political maneuvering

Article
Jan 21, 2025

TikTok’s temporarily shut down sparked concerns over political influence. Advertisers and users face mounting uncertainty over the app’s future.

5 key stats: Slipping Google, trusting influencers, and undercover AI

Article
Jan 17, 2025

Many notable data points emerged from this busy week, including Google's search usage, resounding global trust in influencer recommendations, and most Americans don't know they're using AI-enabled products (even though 99% recently have).

Google partners with Associated Press to strengthen Gemini’s real-time data

Google partners with Associated Press to strengthen Gemini’s real-time data

Article
Jan 17, 2025

As media struggles with declining traffic, the AP is cashing in on AI licensing deals. But smaller AI companies may struggle to compete in this high-cost content arms race.

YouTube creators sign AI licensing contracts to cash in on unused footage

Article
Jan 17, 2025

AI firms are paying for raw footage, offering creators extra cash—but with low payouts and growing privacy concerns, is this a good deal or a short-term play?

Google’s search share dips as SEO spam floods results

Article
Jan 16, 2025

While Google faces mounting pressure from Bing’s ChatGPT integration and other generative AI (genAI) search platforms, degradation of its own search results, including those shown in its AI Overviews, could be exacerbating migration away from Google.

How Trump’s return to office will affect tariffs, TikTok, Big Tech regulation, pharma advertising, and crypto

How Trump’s return to office will affect tariffs, TikTok, Big Tech regulation, pharma advertising, and crypto

Article
Jan 16, 2025

President-elect Donald Trump's second term promises profound shifts across commerce, technology, and regulation that will reshape how businesses operate and consumers behave. As the president-elect prepares to take office, his policy priorities are already triggering market reactions and pivots from major corporations.

2025 trend: Generative search will become the new normal, shaking up ad spend

2025 trend: Generative search will become the new normal, shaking up ad spend

Article
Jan 15, 2025

Retailers and tech giants are rushing to roll out AI-powered search.

Google must face California class-action suit over use of minors’ data

Google must face California class-action suit over use of minors’ data

Article
Jan 14, 2025

A class action lawsuit against Google has big implications: Big tech’s streak of regulatory woes continues, even with change in US leadership.

Smartphone market rebounds, with Samsung and genAI features in the lead

Smartphone market rebounds, with Samsung and genAI features in the lead

Article
Jan 14, 2025

Global sales grew 4% in 2024, driven by Samsung’s Galaxy S24 and on-device AI after a historic slump in 2023.

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