Google Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google

We made 5 payment predictions for 2024—here’s how they turned out

Article
Dec 30, 2024

We may have been a little too early with some of our predictions—rollouts for Paze and FedNow took longer than we expected

2024: The year AI tried to transform smartphones but missed the mark

2024: The year AI tried to transform smartphones but missed the mark

Article
Dec 27, 2024

Google, Apple, and Samsung integrated genAI into their flagship devices, but delays and tepid consumer interest signal challenges ahead.

How Apple changed its payments strategy in 2024

Article
Dec 27, 2024

It opened up its ecosystem and seemingly gave up its grand financial services ambitions. But it’s still a major payments player.

Nuclear solutions emerge as AI’s energy needs keep surging

Nuclear solutions emerge as AI’s energy needs keep surging

Article
Dec 26, 2024

Big Tech’s energy shift: Companies like Google and Microsoft are increasingly turning to nuclear energy to meet the escalating power demands of AI, but regulators could stop projects before they start.

2025 will sculpt the future of Google and search advertising

Article
Dec 23, 2024

A big Google decision is coming in 2025: A judge will rule in April on several DOJ proposals that Google sell Chrome and syndicate its data.

Tech giants rethink XR strategies as MR adoption plateaus and mobile AR accelerates

Tech giants rethink XR strategies as MR adoption plateaus and mobile AR accelerates

Article
Dec 23, 2024

While costly headsets falter, mobile AR is seeing strong momentum. Affordable solutions like Ray-Ban Meta Glasses offer promising pathways for consumer engagement.

Google’s NotebookLM Plus could redefine AI podcast creation for enterprises

Google’s NotebookLM Plus could redefine AI podcast creation for enterprises

Article
Dec 16, 2024

New features let users join conversations with AI hosts. Experimental yet groundbreaking, it promises tailored podcasts but risks monotony with limited host variety.

Big Tech’s Trump pivot: Donations, deals, and the future of tech deregulation

Article
Dec 13, 2024

In a bid for influence, tech leaders risk backlash as they align with Trump, aiming to steer antitrust cases and secure growth opportunities

Global internet traffic grows 17% as Google maintains its digital dominance

Article
Dec 13, 2024

Capturing 88% of search traffic and 65.8% of browser use, Google shapes digital activity, though rising AI competitors and regulatory risks may challenge its supremacy.

Google and Samsung team up to democratize mixed reality and revive the metaverse

Google and Samsung team up to democratize mixed reality and revive the metaverse

Article
Dec 12, 2024

With the open-platform Android XR and a more budget-friendly headset, they’re opening the doors to immersive tech for everyone, taking on Apple and Meta’s walled gardens.

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Tech trends to watch in 2025 include AI agents, search, smart glasses, and on-device features

Tech trends to watch in 2025 include AI agents, search, smart glasses, and on-device features

Article
Dec 12, 2024

AI agents, mobile AI, and smart glasses will lead a wave of advancements, while genAI search and digital twins will redefine business strategies.

US Privacy Trends 2024

US Privacy Trends 2024

Report
Dec 12, 2024

The free, ad-supported internet runs on consumer data. But privacy legislation is making it harder for advertisers to take advantage of it.

Google wants FTC to end Microsoft’s exclusivity deal with OpenAI

Article
Dec 11, 2024

Claiming anticompetitive behavior, Google asks the FTC to break up the exclusive partnership, arguing that it locks rivals out and entrenches Azure’s dominance.

Apple Pay gets its first real iPhone wallet competitor

Article
Dec 10, 2024

The Vipps wallet in Norway is the first to use Apple’s NFC tech, opening the floodgates for more to deploy the tech.

Payments Trends to Watch in 2025

Payments Trends to Watch in 2025

Report
Dec 10, 2024

Consumer payment method choice will expand in 2025 as real-time “pay by bank,” iPhone NFC access, and digital credentials take center stage. And financial media networks will turn more payment providers into marketers.

Tech Trends to Watch in 2025

Tech Trends to Watch in 2025

Report
Dec 10, 2024

AI will become deeply woven into daily life in 2025. Autonomous agents, smart devices, AR glasses, search engines, and digital twins are making AI an ambient presence in how we work, shop, browse, and interact with the world.

Yelp uses AI to streamline reviews and compete with Google

Yelp uses AI to streamline reviews and compete with Google

Article
Dec 10, 2024

By rolling out Review Insights and a conversational assistant, Yelp hopes to enhance usability, tackle review fatigue, and outmaneuver competitors in local search.

Data Drop: 4 Charts on Canada CTV and Digital Video

Data Drop: 4 Charts on Canada CTV and Digital Video

Report
Dec 06, 2024

Our latest forecasts for CTV and digital video viewers in Canada show that audiences are now a match for linear TV and exceed it in some age groups.

Humane shifts focus to AI software after wearable struggles

Article
Dec 06, 2024

After the Ai Pin flop, Humane shifts gears, marketing its AI-powered assistant CosmOS for devices like cars and smart homes, but competition is fierce.

AI brain drain: NotebookLM innovators leave Google to launch their own startup

Article
Dec 05, 2024

Google loses key talent behind its AI-powered note-taking tool as former team members chase startup dreams and the chance to outpace their former employer.

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