xAI’s plan for a standalone app may expand user access, but controversial outputs and app store policies could undermine its adoption and growth.

Despite Google Wallet and Apple Wallet’s investments in travel and ID features, adoption has been tepid

On today’s podcast episode, we discuss how Google’s cookie choices affect targeting with insights on alternative identifiers, data privacy, and strategies for 2025. Tune in to the discussion with our Principal Analyst and host Yory Wurmser, Chief Brand Officer of CP Skin Health Group Echo Sandburg and Senior Director First Party Data Strategy of the Eli Lilly & Company Moitree Rahman.

GenAI and social are set to heavily influence the UK commerce and advertising landscape in 2025, while thrifty consumer behaviors persist and video viewing shifts to mostly digital.

The new AI model empowers marketers and hobbyists alike with streamlined video creation, pushing the company ahead in the booming genAI video market.

Roku’s original content gives it an edge in CTV: A deal with Google highlights how content offerings allow Roku to reach viewers outside its hardware net.

On Nov. 20, the US Department of Justice (DOJ) recommended Google be mandated to sell Chrome as part of an ongoing antitrust case that could upturn digital marketing. It's a change intended to increase competition, and marketing experts think it will.

Google and Meta landed slightly below expectations in Q3, allowing a collection of hungry competitors to inch ahead. But overall, the ad industry remains healthy. Sports events drove streaming and CTV to record gains, and retail media continues to be the sector’s fastest-growing ad channel.

Banning Google’s search payments will threaten browser stability, push Apple to adapt, and create openings for competitors like Bing and DuckDuckGo.

Expanding into search and web browsers, OpenAI seeks to challenge Google and anchor itself as a tech titan through ambitious AI-driven growth.

Big Tech will likely challenge the rule in court. Trump’s second term could also make the rule short-lived

Generative AI is making the MFA problem worse: Some brands report as much as 40% of their ad spend going to MFA sites, per Adweek.

By processing AI locally, Adobe’s SlimLM reduces cloud computing costs and privacy concerns.

A forced sale could upend Google’s ad revenue streams, alter the search landscape, and open the browser market to new competition.

They can help Google steal some market share from Apple as it opens up its NFC tech.

A shocking response forces the tech giant to address safety flaws amid rising genAI adoption.

Uncertain returns drive interest in scalable infrastructure, with power demands outpacing consumer buy-in.

The experiment gauges users’ interest in seeing news content in search results and could push publishers to evaluate their reliance on traffic and ad revenue from Google Search

The CFPB is trying to supervise large payment apps as the lines between Big Tech and payments blur. But it’s unclear how Trump will shake up the agency

Some 88% of worldwide consumers say not trusting a brand is a dealbreaker when it comes to buying a product or using a service, according to Edelman. But building trust isn’t easy. Trust requires protecting consumer data, being thoughtful about third-party platform use and partnerships, and advertising through the right channels. Here are five key stats marketers can use to improve their brands’ consumer trust.