Google Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google
Apple’s Q4 services revenue surges, but a regulatory fine takes billions off its profits

Apple’s Q4 services revenue surges, but a regulatory fine takes billions off its profits

Article
Nov 01, 2024

Revenue from services contributed over a quarter of its Q4 revenue, offsetting slower iPhone sales and delayed AI rollouts.

Generative AI for Ad Targeting

Generative AI for Ad Targeting

Report
Oct 30, 2024

GenAI has already transformed ad targeting by making it easier to find the right people in the right places with the right content. This report explains which use cases are most impactful and easiest to implement.

Google ad growth bolsters Alphabet’s Q3, despite regulatory challenges

Article
Oct 30, 2024

Alphabet’s Q3 beats expectations: Google’s ad dominance holds as it navigates regulatory and competitive challenges in the digital ad market.

Meta’s AI search strategy could reshape search and advertising ecosystems

Meta’s AI search strategy could reshape search and advertising ecosystems

Article
Oct 29, 2024

The tool could shift users away from Google and Bing, embedding AI search across Meta’s ecosystem and unlocking fresh ad revenue streams.

Microsoft and Google’s industry infighting continues amid antitrust inquiries

Article
Oct 29, 2024

Microsoft alleges Google is behind a front group to weaken its cloud business in Europe, signaling deepening animosity as both face mounting antitrust probes

OpenAI disbands another safety committee, calling its path toward AGI into question

OpenAI disbands another safety committee, calling its path toward AGI into question

Article
Oct 28, 2024

With safety leaders leaving, OpenAI’s shifting internal structure prompts concerns over its readiness for AGI and regulatory alignment.

Web Publisher Monetization 2024

Web Publisher Monetization 2024

Report
Oct 28, 2024

Web publishers, especially those who relied on indirect monetization, are being buffeted on all sides by challenges.

Meta takes the lead in mobile AI but lacks key smartphone presence

Meta takes the lead in mobile AI but lacks key smartphone presence

Article
Oct 25, 2024

Meta’s slimmed-down Llama AI runs on smartphones but faces ecosystem challenges: Without its own hardware, Meta’s success hinges on partnerships as it competes with Apple and Google.

The FTC successfully blocks Tapestry-Capri merger, but the presidential election could shift antitrust priorities

Article
Oct 25, 2024

The blocked Tapestry-Capri merger is a major victory for Lina Khan and the FTC: Whether it can build on that momentum depends in part on who wins the presidential election.

How the Capital One-Discover merger would fare in a Harris or Trump administration

Article
Oct 24, 2024

The deal faces an uphill battle no matter who wins, but we think it has better odds under Trump

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B2B Ad Spending Benchmarks: Q4 2024

B2B Ad Spending Benchmarks: Q4 2024

Report
Oct 22, 2024

How can ad buyers calibrate their B2B ad spending and budget allocations against the market, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

Google is improving privacy standards for Chrome extensions—and keeping ad blockers around

Google is improving privacy standards for Chrome extensions—and keeping ad blockers around

Article
Oct 22, 2024

Google brings its privacy push to Chrome extensions: Despite concerns that YouTube’s ad blocking crusade could expand, Google says they’ll stay as-is.

How to build a marketplace: Test and learn, build influencer relationships

Article
Oct 21, 2024

In 12 years, marketplace Tuckernuck has grown from a small online retailer using friends and family to model their product to a robust marketplace offering men’s, women’s, and children’s apparel, accessories, and home goods.

What marketers can learn from political campaign ad spending strategies

What marketers can learn from political campaign ad spending strategies

Article
Oct 21, 2024

Meta and Google enjoy political ad spend boom: The ad duopoly is effective for reaching consumers en masse, but TV spending shifts hint at big changes.

Google search and advertising chief leaves as regulatory pressure mounts

Article
Oct 18, 2024

A shakeup at the top of Google’s ad business: The head of search and advertising will step down as the company faces its greatest regulatory challenge yet.

The Weekly Listen: The DoJ floats a Google breakup that could change search, Walmarts designed just for you, and more

Audio
Oct 18, 2024

On today's podcast episode, we discuss how a department of justice suggested breakup of Google could change search, the potential impact of Walmart’s personalized homepages and customer support, what’s next for the buy now, pay later (BNPL) space, how Tesla’s new “cybercab” could change the world of robotaxis, what charitable donations in America look like, and more. Tune in to the discussion with host Marcus Johnson, director or Briefings Jeremy Goldman, analyst Evelyn Mitchell-Wolf and vice president of Briefings Stephanie Taglianetti.

Google cites security risks to users as it fights Play Store changes

Article
Oct 17, 2024

The tech giant warns of security breaches if it’s forced to open its platform, but Epic Games says Google is exaggerating the risks.

NYT sends Perplexity a cease-and-desist letter, pushing back on data scraping

NYT sends Perplexity a cease-and-desist letter, pushing back on data scraping

Article
Oct 16, 2024

The New York Times insists Perplexity halt its use of NYT content, underscoring the brewing tension between media rights and AI-driven data access.

Generative AI for Advertising and Media Strategy

Generative AI for Advertising and Media Strategy

Report
Oct 15, 2024

CMOs and brand strategists are using generative AI-powered tools to enhance their advertising and media strategies. Marketing teams can harness this technology in six key ways to drive results.

Google Ads will block access to data that is more than 11 years old

Google Ads will block access to data that is more than 11 years old

Article
Oct 15, 2024

Google ads puts an 11-year expiration date on data: The move is an attempt to appease cautious advertisers and address regulatory concerns.

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