Their ROOST initiative could pressure platforms to adopt stronger protections, reshaping digital safety and providing brand-safe environments for advertisers.

Reddit posts 71% revenue growth but misses DAUq targets: Despite strong ad revenue and international expansion, Reddit’s user growth fell short of expectations, sending shares down 14% after hours.

A September 2024 CivicScience/EMARKETER survey reveals consumer hesitancy toward AI tools. But data also pinpoints areas of receptivity, offering brands a blueprint for strategic implementation.

Instead of only relying on pre-scheduled ad breaks, advertisers are finding ways to engage viewers when they hit pause.

OpenAI hopes the Super Bowl can boost usage: Its first-ever spot coincides with a rebrand and rollout of ChatGPT search.

The platform warns that shifting search algorithms and mixed DEI expectations could hurt user growth and brand perception.

With privacy and misinformation at risk, teens worry about tech companies’ failure to manage AI content and prioritize their safety.

Layoffs are continuing in 2025 as companies trim non-essential roles, invest in AI talent, and pivot resources.

Alphabet's cloud revenues disappoint, and capacity remains strained. Could hefty AI spending outpace its profits and potential cost savings?

Google’s Q4 revenue fell short of estimates for the first time in two years: Strong growth in AI and cloud services highlights its shift beyond ads.

Its text-to-image genAI tool reduces costs by operating on-device, but the company still faces high user acquisition costs and dominating rivals like Meta.

Despite having little presence in China, Google faces an antitrust probe amid a rising trade war, suggesting regulatory pressure could be used as a geopolitical bargaining tool.

Voluntary buyouts in its Platforms and Devices unit suggest a pivot toward AI and cloud as its hardware struggles in a saturated market with slowing upgrade cycles.

The pressure is on as regulators in the US and the EU raise red flags over user data and national concern issues, while OpenAI accuses it of stealing APIs.

In December 2024, Google.com dominated generated AI (genAI) search with 16.5 billion visitors, while runner-up ChatGPT had just 517 million, according to Similarweb.

A series of major milestones are on tap for total media and digital media ad spending around the world in 2025, although growth will be uneven across countries and regions.

GenAI is taking the search market by storm, but market dynamics will stay largely the same this year.

Google takes aim at fake reviews: The company will improve detection and impose stricter penalties on UK businesses and individuals.

As Samsung and Google develop mixed-reality glasses, Apple and Meta refine their ecosystems. Cheaper, lighter devices could finally push AR/VR into the mainstream.

Amid economic uncertainty and trade concerns from abroad, Canada’s digital ecosystem is expected to remain strong, fueled by innovation from publishers, advertisers, and retailers.