A US ruling requires Google to abandon exclusivity practices, potentially empowering smaller developers to enter the Android app market more easily.

Google’s AI Overviews debut advertising space: Pressure to monetize costly AI tech is driving Google to launch ad space in AI Overviews as it works to improve the product.

Amazon and Google are enhancing their visual search tools as consumers seek more seamless, intuitive ways to search for products online.

Google and Amazon enhance visual search capabilities to speed up the path to purchase: As more shoppers rely on the tool, both companies see an opportunity to make the shopping experience faster, simpler, and more relevant.

Retail has come off its lengthy run of outperforming overall US ad spending growth. While growth will dip below the average for all industries in 2024, the pace is set to pick up again in 2025 and 2026.

Made for advertising sites still claim 13% of programmatic ad spend: Despite major efforts from exchanges, the MFA problem still hasn’t been solved.

With fraud becoming harder to detect, companies must strengthen their verification protocols and stay ahead of rapidly advancing AI-generated scams.

Spending in the US affiliate marketing ecosystem will exceed $10 billion for the first time in 2024. But content distribution changes, advertiser focus on first-party data, and shifting consumer behavior will push the channel into a new phase.

Google will fall below a 50% share of the US search advertising market next year for the first time since we started tracking it in 2008, per our forecast. It’s a pivotal time for paid search, with Google’s ad dominance threatened by generative AI, social media, retail media, and lawsuits. Meanwhile, ad-averse consumers are becoming hesitant to click search ads. Here are four trends our exclusive KPI data reveal about Google, retail media, and the future of paid search.

Soaring GPU and data center demand could inflate costs and delay the benefits of AI expansion.

Newsom said the legislation focused too much on large models, ignored risks from startups, and could harm innovation.

Apple, Google, and Meta pull services, isolating Russians and shrinking revenue opportunities for creators and advertisers.

Docs deem AI Overviews a risky source of medical information: AI-generated summaries of users’ health searches are imperfect. They’ll need to get better given consumers' many options to obtain health info.

Fitbit smartwatches, website cut as Google favors Pixel Watch: Google phases out Versa and Sense to promote its costlier Pixel Watch, sidelining Fitbit’s better battery life and affordability.

GenAI gives banks unprecedented tools to create a more personalized experience for their customers, but some use cases are easier to implement than others.

Google’s antitrust battle with DOJ: Company should demonstrate market competition, low barriers to entry, and no evidence of consumer harm.

Google faces its second antitrust trial, with the US Department of Justice (DOJ) alleging the tech giant has illegally monopolized the ad tech space. The case, which began September 9th, centers around Google's dominance in online advertising technology.

While details are minimal, the duo’s vision could challenge how we interact with AI in a smartphone-driven world.

In part one of this two-part podcast episode, we discuss some medium-term predictions that are too specific to be 100% certain about but could still come true, including: why the sentiment towards GenAI might turn, what to expect from Google’s new consent workflow now that it is not phasing out third-party cookies from Chrome, and why Tubi might be about to leapfrog Hulu, Disney+, and Peacock. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.

Harris outspends Trump 20 to 1 on Meta platforms: Though Harris is largely spending on CTVs, millions are going to Facebook and Instagram.