Revenue from services contributed over a quarter of its Q4 revenue, offsetting slower iPhone sales and delayed AI rollouts.
GenAI has already transformed ad targeting by making it easier to find the right people in the right places with the right content. This report explains which use cases are most impactful and easiest to implement.
Alphabet’s Q3 beats expectations: Google’s ad dominance holds as it navigates regulatory and competitive challenges in the digital ad market.
The tool could shift users away from Google and Bing, embedding AI search across Meta’s ecosystem and unlocking fresh ad revenue streams.
Microsoft alleges Google is behind a front group to weaken its cloud business in Europe, signaling deepening animosity as both face mounting antitrust probes
With safety leaders leaving, OpenAI’s shifting internal structure prompts concerns over its readiness for AGI and regulatory alignment.
Web publishers, especially those who relied on indirect monetization, are being buffeted on all sides by challenges.
Meta’s slimmed-down Llama AI runs on smartphones but faces ecosystem challenges: Without its own hardware, Meta’s success hinges on partnerships as it competes with Apple and Google.
The blocked Tapestry-Capri merger is a major victory for Lina Khan and the FTC: Whether it can build on that momentum depends in part on who wins the presidential election.
The deal faces an uphill battle no matter who wins, but we think it has better odds under Trump
How can ad buyers calibrate their B2B ad spending and budget allocations against the market, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?
Google brings its privacy push to Chrome extensions: Despite concerns that YouTube’s ad blocking crusade could expand, Google says they’ll stay as-is.
In 12 years, marketplace Tuckernuck has grown from a small online retailer using friends and family to model their product to a robust marketplace offering men’s, women’s, and children’s apparel, accessories, and home goods.
Meta and Google enjoy political ad spend boom: The ad duopoly is effective for reaching consumers en masse, but TV spending shifts hint at big changes.
A shakeup at the top of Google’s ad business: The head of search and advertising will step down as the company faces its greatest regulatory challenge yet.
On today's podcast episode, we discuss how a department of justice suggested breakup of Google could change search, the potential impact of Walmart’s personalized homepages and customer support, what’s next for the buy now, pay later (BNPL) space, how Tesla’s new “cybercab” could change the world of robotaxis, what charitable donations in America look like, and more. Tune in to the discussion with host Marcus Johnson, director or Briefings Jeremy Goldman, analyst Evelyn Mitchell-Wolf and vice president of Briefings Stephanie Taglianetti.
The tech giant warns of security breaches if it’s forced to open its platform, but Epic Games says Google is exaggerating the risks.
The New York Times insists Perplexity halt its use of NYT content, underscoring the brewing tension between media rights and AI-driven data access.
CMOs and brand strategists are using generative AI-powered tools to enhance their advertising and media strategies. Marketing teams can harness this technology in six key ways to drive results.
Google ads puts an 11-year expiration date on data: The move is an attempt to appease cautious advertisers and address regulatory concerns.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.