Apple, Google, and Meta pull services, isolating Russians and shrinking revenue opportunities for creators and advertisers.
Docs deem AI Overviews a risky source of medical information: AI-generated summaries of users’ health searches are imperfect. They’ll need to get better given consumers' many options to obtain health info.
Fitbit smartwatches, website cut as Google favors Pixel Watch: Google phases out Versa and Sense to promote its costlier Pixel Watch, sidelining Fitbit’s better battery life and affordability.
GenAI gives banks unprecedented tools to create a more personalized experience for their customers, but some use cases are easier to implement than others.
Google’s antitrust battle with DOJ: Company should demonstrate market competition, low barriers to entry, and no evidence of consumer harm.
Google faces its second antitrust trial, with the US Department of Justice (DOJ) alleging the tech giant has illegally monopolized the ad tech space. The case, which began September 9th, centers around Google's dominance in online advertising technology.
While details are minimal, the duo’s vision could challenge how we interact with AI in a smartphone-driven world.
In part one of this two-part podcast episode, we discuss some medium-term predictions that are too specific to be 100% certain about but could still come true, including: why the sentiment towards GenAI might turn, what to expect from Google’s new consent workflow now that it is not phasing out third-party cookies from Chrome, and why Tubi might be about to leapfrog Hulu, Disney+, and Peacock. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.
Harris outspends Trump 20 to 1 on Meta platforms: Though Harris is largely spending on CTVs, millions are going to Facebook and Instagram.
With o1 models designed for complex problem-solving, OpenAI prioritizes critical thinking over speed, pressuring rivals like Google and Anthropic to keep up.
On today's podcast episode, we discuss what’s going on with Google’s digital advertising technology antitrust trial, the Department of Justice’s (DoJ) case against them, Google’s best defense, and what happens if the DoJ wins. Tune in to the discussion with host Marcus Johnson, senior director of Briefings Jeremy Goldman, and our analyst Evelyn Mitchell-Wolf.
Chinese retailers may cut ad spending under new tariffs: US tariff crackdown could impact Temu and Shein's ad investments, reshaping the digital ad market.
New AI tools promise to boost Shorts content, but a flood of formulaic videos could make creators disappear in the algorithm noise.
The bills defend actors’ rights and require clear labeling of AI-altered election ads as deepfakes become a growing concern.
GenAI could help boost the efficiency of customer service teams and give shoppers access to fast, personalized, 24/7 support. To make the most of the technology, retailers and brands need to understand the key use cases in a customer service setting—and stay mindful of the risks.
While the fine is overturned, the EU’s scrutiny of Google’s practices remains, with further legal battles ahead that could reshape its ad business.
GenAI search could have a transformative impact on the shopping journey. To satisfy customers and stay competitive, retailers should focus on two essential innovations.
Google adds first-party data protections for advertisers: New products will help ensure user privacy isn’t infringed upon.
An EU court upholds decision that Google unfairly boosted its shopping services, likely influencing future cases under EU and UK competition laws.
The creator economy, plus CTV and commerce media more recently, have made affiliate marketing more visible among marketers.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.