Google Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google

Big Tech limits access, VPNs for Russian users

Article
Sep 27, 2024

Apple, Google, and Meta pull services, isolating Russians and shrinking revenue opportunities for creators and advertisers.

Google’s AI Overviews deliver incomplete answers to some health searches, according to medical experts

Google’s AI Overviews deliver incomplete answers to some health searches, according to medical experts

Article
Sep 27, 2024

Docs deem AI Overviews a risky source of medical information: AI-generated summaries of users’ health searches are imperfect. They’ll need to get better given consumers' many options to obtain health info.

Fitbit’s time is running out as Google focuses on premium Pixel Watches

Article
Sep 26, 2024

Fitbit smartwatches, website cut as Google favors Pixel Watch: Google phases out Versa and Sense to promote its costlier Pixel Watch, sidelining Fitbit’s better battery life and affordability.

Generative AI for Personalization in Consumer Banking

Generative AI for Personalization in Consumer Banking

Report
Sep 26, 2024

GenAI gives banks unprecedented tools to create a more personalized experience for their customers, but some use cases are easier to implement than others.

Google’s defense strategy: 5 key arguments in DOJ antitrust case

Google’s defense strategy: 5 key arguments in DOJ antitrust case

Article
Sep 23, 2024

Google’s antitrust battle with DOJ: Company should demonstrate market competition, low barriers to entry, and no evidence of consumer harm.

Innovation or monopolization? Examining Google's argument in the antitrust battle

Article
Sep 23, 2024

Google faces its second antitrust trial, with the US Department of Justice (DOJ) alleging the tech giant has illegally monopolized the ad tech space. The case, which began September 9th, centers around Google's dominance in online advertising technology.

OpenAI’s CEO moves toward a dedicated AI device

OpenAI’s CEO moves toward a dedicated AI device

Article
Sep 23, 2024

While details are minimal, the duo’s vision could challenge how we interact with AI in a smartphone-driven world.

The Daily: Very specific 2024 predictions (Fall edition) part 1—Rejecting GenAI, Chrome’s consent workflow, and Tubi ascends

Audio
Sep 23, 2024

In part one of this two-part podcast episode, we discuss some medium-term predictions that are too specific to be 100% certain about but could still come true, including: why the sentiment towards GenAI might turn, what to expect from Google’s new consent workflow now that it is not phasing out third-party cookies from Chrome, and why Tubi might be about to leapfrog Hulu, Disney+, and Peacock. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.

Election advertising is going to CTVs, but social media is still seeing millions

Election advertising is going to CTVs, but social media is still seeing millions

Article
Sep 20, 2024

Harris outspends Trump 20 to 1 on Meta platforms: Though Harris is largely spending on CTVs, millions are going to Facebook and Instagram.

OpenAI rolls out genAI with critical thinking skills

OpenAI rolls out genAI with critical thinking skills

Article
Sep 20, 2024

With o1 models designed for complex problem-solving, OpenAI prioritizes critical thinking over speed, pressuring rivals like Google and Anthropic to keep up.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

The Daily: Google’s digital ad tech antitrust trial—The DoJ’s case against them and the search giants defense

Audio
Sep 19, 2024

On today's podcast episode, we discuss what’s going on with Google’s digital advertising technology antitrust trial, the Department of Justice’s (DoJ) case against them, Google’s best defense, and what happens if the DoJ wins. Tune in to the discussion with host Marcus Johnson, senior director of Briefings Jeremy Goldman, and our analyst Evelyn Mitchell-Wolf.

US tariff shift could affect Temu and Shein ad spending

Article
Sep 19, 2024

Chinese retailers may cut ad spending under new tariffs: US tariff crackdown could impact Temu and Shein's ad investments, reshaping the digital ad market.

YouTube’s genAI tools could both simplify the content creation process and dilute creativity

YouTube’s genAI tools could both simplify the content creation process and dilute creativity

Article
Sep 19, 2024

New AI tools promise to boost Shorts content, but a flood of formulaic videos could make creators disappear in the algorithm noise.

California passes AI laws to protect performers and elections

California passes AI laws to protect performers and elections

Article
Sep 18, 2024

The bills defend actors’ rights and require clear labeling of AI-altered election ads as deepfakes become a growing concern.

Generative AI for Customer Service in Retail

Generative AI for Customer Service in Retail

Report
Sep 18, 2024

GenAI could help boost the efficiency of customer service teams and give shoppers access to fast, personalized, 24/7 support. To make the most of the technology, retailers and brands need to understand the key use cases in a customer service setting—and stay mindful of the risks.

Google’s €1.49 billion EU fine annulled, but antitrust challenges continue

Article
Sep 18, 2024

While the fine is overturned, the EU’s scrutiny of Google’s practices remains, with further legal battles ahead that could reshape its ad business.

Generative AI for Search in Retail

Generative AI for Search in Retail

Report
Sep 17, 2024

GenAI search could have a transformative impact on the shopping journey. To satisfy customers and stay competitive, retailers should focus on two essential innovations.

Google will enable advertisers to protect their first-party data—even from Google itself

Google will enable advertisers to protect their first-party data—even from Google itself

Article
Sep 13, 2024

Google adds first-party data protections for advertisers: New products will help ensure user privacy isn’t infringed upon.

Google’s €2.4 billion EU antitrust fine could set a precedent for future cases

Google’s €2.4 billion EU antitrust fine could set a precedent for future cases

Article
Sep 13, 2024

An EU court upholds decision that Google unfairly boosted its shopping services, likely influencing future cases under EU and UK competition laws.

Affiliate Marketing 2024

Affiliate Marketing 2024

Report
Sep 12, 2024

The creator economy, plus CTV and commerce media more recently, have made affiliate marketing more visible among marketers.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or