Users can now add their US passports and more transit cards to their wallets, and Google is getting more companies to accept these passes

In seven charts, this report tells the story of some of the most critical trends that digital leaders need to know about in 2024 and beyond.

Accused of undercutting web traffic and ad revenue, the feature faces antitrust scrutiny in an already heated legal climate.

Google and the DOJ go to court for a second time: Another antitrust lawsuit alleges that Google runs a programmatic display ad monopoly.

Generative AI search engine Perplexity said it will launch ads in Q4, but the platform will need to win over advertisers and convince them their search ad spend will go further than it does on Google.

On today's podcast episode, we discuss whether AI is more like cars or Google search, what's missing from the new AI bill, and what these new rules mean for the rest of the country. Tune into the discussion with host Marcus Johnson, and analysts Jacob Bourne and Grace Harmon.

The CMA’s provisional ruling adds to mounting US and EU investigations that could reshape Google’s ad business.

Google, Samsung, and Qualcomm aim for mass appeal with AI smart glasses: Streamlined genAI eyewear offers a stylish alternative to clunky headsets and expensive standalone devices.

Reddit was the fifth highest-visibility domain in Google’s organic search results in July 2024, up from No. 68 in July 2023, according to Sistrix. And since going public in March 2024, the company has introduced new ad products and search improvements.

Google replaces a longstanding video format with AI: Video Action Campaigns will be folded into Demand Gen, which relies heavily on Google AI.

Since Q3 2023, Google has seen double-digit worldwide digital ad revenue growth—more than doubling that of Microsoft’s, according to the companies’ earnings.

US ad market grows 14% YoY in July: While spending continues, the industry remains cautious amid economic uncertainties and election-year volatility.

Next year, we expect nearly 92% of total display ad spend to be transacted programmatically, reaching $175.58 billion. However, signal loss and privacy regulations are making the programmatic landscape more difficult to navigate, according to our report, The Privacy-First Programmatic Opportunity.

A controversial “active listening” targeting method reinforces privacy needs: Cox Media Group’s proposal reignited concerns about the ethical boundaries of ad targeting.

On today's podcast episode, we discuss what happens next now that sports-focused streaming service Venu Sports has been blocked, how to get customers onboard with your AI-infused products and services, how the streaming bundle is changing, the US considering a breakup of Google to address its search monopoly, the most sort after plane seats, and more. Tune in to the discussion with host Marcus Johnson, director of reports editing Rahul Chadha and analysts Ross Benes and Max Willens.

Coupons play a bigger role in purchasing decisions as consumers become increasingly value-conscious. More than a quarter (26%) of US adults are using more coupons this year because of the state of the economy, according to July 2024 data by Prosper Insights & Analytics and the National Retail Federation. Here are five stats to better understand how and where consumers are seeking savings.

In the short-term, SEO professionals shouldn’t stress about the Google antitrust results. This outcome is a big deal for Google but won’t change marketers’ day-to-day workflows. “No court can magically shift a market where Google controls 95% of search,” said Dr. Pete Meyers, principal innovation architect at Moz.e Microsoft and AT&T. There’s no clean way to split off text ads from core search,” he said.

Voice assistant adoption continues to grow, but the pace has slowed. Gen Z and seniors are key growth drivers, while smartphones and smart speakers remain central to the ecosystem as innovation and fresh competition shake up the sector.

AI Overviews aren’t meaningfully changing publisher traffic: Q2 results from major publishers show less impact than expected, but it could still be a future threat.

This is the first installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.