Generative AI (genAI) is fundamentally changing how consumers shop online, potentially eliminating the "treasure hunt" experience that drives impulse purchases and changing how marketers push products.

Microsoft brings AI ad features to Copilot: It’s vying for ad dollars in an increasingly competitive chatbot space.

Reddit’s user base and ad revenues are growing rapidly, as is its prominence in search engines like Google. Here’s how marketers are showing up on the platform in ways that resonate with users.

Microsoft, Google enhance genAI offerings for clinicians: We examine the race between startups, health tech companies, and Big Tech giants to show healthcare organizations how their AI tools will drive efficiency-–and why Microsoft could have a leg up on the competition.

Honor will invest $10 billion to shift from smartphones to AI devices, betting on agentic AI and industry partnerships to compete with Apple, Google, and Samsung.

US smart wearable users will surge past 100 million by 2025 as AI capabilities drive adoption. Generational preferences, device convergence, and rising form factors like smart glasses and rings will reshape the market through 2028.

Figure AI shifts into overdrive: Slashing its original timeline, the startup is pushing humanoid robots into homes this year—either a sign of rapid AI progress or a risky bet to stay ahead.

Google fights AI-driven fraud with QR codes: As security threats grow, it’s ditching SMS codes in favor of QR authentication—another step toward passkeys and a future with fewer phishing vulnerabilities.

Satya Nadella admits Microsoft underestimated Google’s dominance in search, a mistake that could prove costly as AI-driven search products gain market share.

This week, consumers are concerned about tariffs but continue shopping via mobile and on low-price retailers associated with China. Consumers are also less focused on fast delivery and flocking to Google for reviews.

A budget-friendly premium tier could pull podcast fans away from Spotify, offering ad-free listening where they already watch—on YouTube, and increasingly, on their TVs.

Latin America’s digital revolution is marching full steam ahead, with consumers spending more than a third of their day online. As social commerce and retail media propel the region’s digital economy to new heights, the runway for growth remains long.​

Move to develop AI-powered humanoid robots raises concerns about overextension as the company juggles multiple ambitious projects.

Nearly half of US consumers say AI-generated ads make brands seem fraudulent, yet most will still buy, revealing a gap between skepticism and spending habits.

AI-powered summaries from OpenAI, Google, Microsoft, and Perplexity misrepresent facts, yet audiences buy in—fueling misinformation and risking brand reputation

TikTok returns to US app stores, hinting at a secure future: Regulators and storefronts say they want to keep the app around, putting it on much stronger footing.

AppLovin exits gaming in $900M sale to focus on AI-driven adtech: The company sells its entire "apps business," shifting its strategy to prioritize ad mediation, automation, and performance-based advertising.

Online reviews are vital to the shopping experience, but a growing wariness of fake reviews and AI's escalation of the problem has recently spurred governments to act.

With the humanoid robotics market projected to hit $38 billion by 2035, tech giants see a clear path to monetization—offering tangible use cases beyond the AI arms race.