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Google Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google

How the Capital One-Discover merger would fare in a Harris or Trump administration

Article
Oct 24, 2024

The deal faces an uphill battle no matter who wins, but we think it has better odds under Trump

B2B Ad Spending Benchmarks: Q4 2024

B2B Ad Spending Benchmarks: Q4 2024

Report
Oct 22, 2024

How can ad buyers calibrate their B2B ad spending and budget allocations against the market, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

Google is improving privacy standards for Chrome extensions—and keeping ad blockers around

Google is improving privacy standards for Chrome extensions—and keeping ad blockers around

Article
Oct 22, 2024

Google brings its privacy push to Chrome extensions: Despite concerns that YouTube’s ad blocking crusade could expand, Google says they’ll stay as-is.

How to build a marketplace: Test and learn, build influencer relationships

Article
Oct 21, 2024

In 12 years, marketplace Tuckernuck has grown from a small online retailer using friends and family to model their product to a robust marketplace offering men’s, women’s, and children’s apparel, accessories, and home goods.

What marketers can learn from political campaign ad spending strategies

What marketers can learn from political campaign ad spending strategies

Article
Oct 21, 2024

Meta and Google enjoy political ad spend boom: The ad duopoly is effective for reaching consumers en masse, but TV spending shifts hint at big changes.

Google search and advertising chief leaves as regulatory pressure mounts

Article
Oct 18, 2024

A shakeup at the top of Google’s ad business: The head of search and advertising will step down as the company faces its greatest regulatory challenge yet.

The Weekly Listen: The DoJ floats a Google breakup that could change search, Walmarts designed just for you, and more

Audio
Oct 18, 2024

On today's podcast episode, we discuss how a department of justice suggested breakup of Google could change search, the potential impact of Walmart’s personalized homepages and customer support, what’s next for the buy now, pay later (BNPL) space, how Tesla’s new “cybercab” could change the world of robotaxis, what charitable donations in America look like, and more. Tune in to the discussion with host Marcus Johnson, director or Briefings Jeremy Goldman, analyst Evelyn Mitchell-Wolf and vice president of Briefings Stephanie Taglianetti.

Google cites security risks to users as it fights Play Store changes

Article
Oct 17, 2024

The tech giant warns of security breaches if it’s forced to open its platform, but Epic Games says Google is exaggerating the risks.

NYT sends Perplexity a cease-and-desist letter, pushing back on data scraping

NYT sends Perplexity a cease-and-desist letter, pushing back on data scraping

Article
Oct 16, 2024

The New York Times insists Perplexity halt its use of NYT content, underscoring the brewing tension between media rights and AI-driven data access.

Generative AI for Advertising and Media Strategy

Generative AI for Advertising and Media Strategy

Report
Oct 15, 2024

CMOs and brand strategists are using generative AI-powered tools to enhance their advertising and media strategies. Marketing teams can harness this technology in six key ways to drive results.

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Google Ads will block access to data that is more than 11 years old

Google Ads will block access to data that is more than 11 years old

Article
Oct 15, 2024

Google ads puts an 11-year expiration date on data: The move is an attempt to appease cautious advertisers and address regulatory concerns.

Microsoft ad execs reveal how advertisers can prepare for the future of genAI in search

Article
Oct 15, 2024

“The promise of a way better consumer experience is here. The promise of real personalization is here,” said Kya Sainsbury-Carter, corporate vice president of Microsoft Advertising.

Big Tech’s AI energy crisis continues but creates an opening for sustainability startups

Big Tech’s AI energy crisis continues but creates an opening for sustainability startups

Article
Oct 14, 2024

As companies like Google and Microsoft expand power-hungry AI models, there’s an opening for startups to provide sustainable data center solutions.

Xbox games arrive on Android after DOJ’s Google ruling

Article
Oct 11, 2024

Microsoft is taking advantage of Google’s antitrust ruling, enhancing its own mobile gaming strategy while increasing options for consumers.

Google warns of privacy and innovation risks if DOJ breaks up the company

Google warns of privacy and innovation risks if DOJ breaks up the company

Article
Oct 10, 2024

The company argues that splitting key services like Chrome and Android would hurt consumers, raise costs, and stifle innovation in tech sectors like AI.

The Daily: Google vs. The World—Are ‘AI Overviews’ driving growth, is Google’s hold on search starting to loosen, and more

Audio
Oct 10, 2024

On today's podcast episode, we discuss how much Google’s ‘AI Overviews’ can drive ad revenue for the company, which platform is most likely to chip away at its search lead, and what will be the most likely outcome from its antitrust trials. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

US Buy Now, Pay Later Forecast 2024

US Buy Now, Pay Later Forecast 2024

Report
Oct 10, 2024

US buy now, pay later (BNPL) payment value will reach $94.29 billion in 2024. As the industry matures, user growth is becoming limited—forcing BNPL fintechs to find new avenues for growth.

Voice assistants are most popular AI-powered smartphone feature among adults

Voice assistants are most popular AI-powered smartphone feature among adults

Article
Oct 10, 2024

Over a quarter (26%) of US adults currently or plan to use AI-powered voice assistants on their smartphones, the most popular AI feature among adults, according to a September 2024 survey from YouGov. However, even more (45%) don’t use or plan to use any AI-powered smartphone features at all.

Microsoft Copilot fails to impress businesses due to high costs and limited results

Microsoft Copilot fails to impress businesses due to high costs and limited results

Article
Oct 09, 2024

Dissatisfied with high prices and lackluster AI features, companies are looking to alternatives like Google’s NotebookLM for better value

The DOJ floats a Google breakup, foreshadowing drastic changes to search advertising

Article
Oct 09, 2024

If the DOJ breaks up Google, who would be king of search? A filing hinted at a potential breakup, but political uncertainties could slow plans.

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