The US buy now, pay later (BNPL) industry’s high-growth days are over. Both the number of BNPL users and overall payment value will continue to grow, but at a sharply lower rate from years past. With the payment value expected to cross the $100 billion mark next year, BNPL fintechs will need to rely on new avenues to keep up their current momentum.

Key Question: What factors are influencing the growth trajectory for US BNPL payment value and usage?

Key Stat: The number of US BNPL service users will grow just 6.9% in 2024, leaving behind its double-digit growth days.