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EMARKETER

The Affiliate Marketing Opportunity

Market Insights for Sales Teams

Report by Max Willens  |  Oct 2, 2024
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About This Report
Spending in the US affiliate marketing ecosystem will exceed $10 billion for the first time in 2024. But content distribution changes, advertiser focus on first-party data, and shifting consumer behavior will push the channel into a new phase.
Topics
Digital Ad Spending
Coupons
Loyalty
US

Spending in the US affiliate marketing ecosystem will exceed $10 billion for the first time in 2024. But content distribution changes, advertiser focus on first-party data, and shifting consumer behavior will push the channel into a new phase.

This deck will:

  • Size the affiliate marketing opportunity for advertisers.
  • Situate affiliate marketing within the broader digital ecosystem.
  • Touch on current trends within the channel that may influence investment.

authors

Max Willens

Contributors

Rahul Chadha
Director, Report Editing
Penelope Lin
Director, Data Visualization
Evelyn Mitchell-Wolf
Emma Noyes
Graphic Designer, Data Visualization
Naomi Rebuelta
Copy Editor
Tracy Tang
Senior Researcher
Yoram Wurmser
Principal Analyst
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