Google Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google

Microsoft scales back infrastructure plans amid economic uncertainty, potential overinvestment

Article
Apr 08, 2025

It cancels a $1 billion US data center plan and pauses other developments as it braces for rising material costs and geopolitical pressures.

Microsoft updates Copilot with autonomous browsing, customization, and AI podcasts

Article
Apr 07, 2025

Microsoft’s AI assistant now handles bookings, shopping, and podcast creation, aiming to close the gap with ChatGPT by delivering real utility, not just enterprise hype.

A Marketer’s Guide to AI Agents 2025

A Marketer’s Guide to AI Agents 2025

Report
Apr 04, 2025

AI agents are revolutionizing marketing with autonomous capabilities that go far beyond traditional automation. Organizations are implementing AI agents to boost workflow efficiency and prepare for a consumer marketplace increasingly mediated by AI.

As trade war deepens, Big Tech could shift gears to services and subscriptions

As trade war deepens, Big Tech could shift gears to services and subscriptions

Article
Apr 04, 2025

China’s retaliation rattles markets, but Big Tech could offset losses by leaning into AI, services, and subscriptions—if consumers still bite.

Tariffs shake Big Tech amid fears of increased costs, decreased digital ad spend

Article
Apr 03, 2025

A nearly $1 trillion loss in a day signals market panic. Apple leads the fall, with ripple effects threatening AI growth, ad revenue, and cloud service pricing.

Alexa+ released minus promised features, potentially curbing customer interest

Alexa+ released minus promised features, potentially curbing customer interest

Article
Apr 02, 2025

With promised features missing, the rollout echoes a broader trend of overpromising and underdelivering in AI.

YouTube for Marketers Explainer

YouTube for Marketers Explainer

Report
Apr 02, 2025

YouTube has more users than Facebook, Netflix, or Spotify. But its advertising revenues do not match its vast reach. This report contextualizes the opportunities and scope for growth in various media spheres.

Roblox, Google push rewarded in-game ads to gamers

Roblox, Google push rewarded in-game ads to gamers

Article
Apr 01, 2025

With video ad completion rates topping 80% and new measurement partners onboard, Roblox is positioning itself as a premium ad platform for younger audiences.

Latin America’s Consumer Banking Opportunity

Latin America’s Consumer Banking Opportunity

Report
Mar 31, 2025

The Latin American consumer banking market is vast, yet over 40% of consumers are currently underbanked. Foreign banks looking to enter the market can tap this audience, but they should learn from and partner with local fintechs to do so.

Meta CTO says Google, Amazon could fall behind in AI race

Article
Mar 31, 2025

Meta’s CTO claims nimbleness trumps incumbency in AI. However, Meta’s AI future still depends on the health of its core ad business.

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Apple will reuse Maps data to train AI models

Article
Mar 26, 2025

Apple’s use of Look Around for model training demonstrates a resourceful strategy shift—using proprietary assets as public data reaches its limit.

Google finds news content in EU is worthless to its ad revenue

Article
Mar 25, 2025

After pulling news for a portion of EU users, Google saw barely any drop in engagement, which could fuel a shift toward AI summaries and fewer publisher links.

Anthropic adds web search to challenge Google and OpenAI

Anthropic adds web search to challenge Google and OpenAI

Article
Mar 21, 2025

Anthropic’s newest upgrade pits it against Google, Perplexity, and OpenAI—escalating the fight for information dominance.

Google Wallet rolls out features for kids to compete with Apple

Google Wallet rolls out features for kids to compete with Apple

Article
Mar 20, 2025

It can help Google build brand loyalty among Gen Alpha and better compete with Apple Wallet

Google adds ‘what people suggest’ feature to users’ health queries

Google adds ‘what people suggest’ feature to users’ health queries

Article
Mar 20, 2025

Google’s AI Overviews for health will include people’s suggestions: It’s a recognition that consumers want to hear from their peers in addition to verified sources of medical information.

Google faces EU crackdown over Search and Play Store practices

Article
Mar 20, 2025

Regulators are pushing back on its tweaks to search and app store policies, calling them insufficient. It will have to significantly alter its models to stay in the region.

Google's sway over search continues

Google's sway over search continues

Article
Mar 20, 2025

Google still dominates search in the US with 87.3% of the total referral traffic, according to February data from StatCounter.

Kagi bets users will pay for an ad-free, customizable search experience

Article
Mar 20, 2025

With no ads, no tracking, and deep customization, Kagi is challenging Google’s dominance by offering a $10/month alternative that puts control back in users’ hands.

Alexa devices will send all requests to Amazon servers to support feature improvement

Alexa devices will send all requests to Amazon servers to support feature improvement

Article
Mar 18, 2025

Echo users can no longer block voice data sharing as Amazon quietly makes off-device processing mandatory to train Alexa+.

How Google’s $32 billion Wiz deal could reshape the cloud security and AI markets

How Google’s $32 billion Wiz deal could reshape the cloud security and AI markets

Article
Mar 18, 2025

Its biggest acquisition ever arms Google Cloud with elite multi-cloud security, setting it up to rival Azure and cash in on rising AI security demand.

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