Reddit is on marketers’ radar thanks to its rising prominence in search, growing user base, and new ad formats. And brands are figuring out how to reach the platform’s audience and niche communities in ways that resonate.

Key Question: How can brands and agencies best use Reddit as a marketing channel?

Key Stat: This year, Reddit’s US ad revenues will grow faster than any other social platform we track at 30.9% YoY. But its overall share of social ad spending is small, and its revenues will reach just $1.14 billion this year.