Google Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google
Meta’s next-gen smart glasses will trade personal data for convenience

Meta’s next-gen smart glasses will trade personal data for convenience

Article
May 08, 2025

With always-on AI, Meta’s next smart glasses could normalize surveillance as convenience—especially in a lax US regulatory climate.

DOJ moves forward with efforts to dismantle Google’s ad tech dominance

Article
May 06, 2025

DOJ continues the push to dismantle Google: The search giant will need to battle regulators to defend its dominance, while advertisers should prepare for fragmentation.

Google is Keeping Cookies, Maybe Selling Chrome, and Scaling AI Overviews | Behind the Numbers

Audio
May 05, 2025

On today’s podcast episode, we discuss why Google is now keeping third-party cookies, who’s most likely to buy Chrome if they have to sell it, and the impact of AI Overviews so far. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Principal Analyst Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.

Google’s ad tech monopoly: How the antitrust ruling could impact the ad ecosystem

Article
May 05, 2025

Following Google’s second antitrust loss in under a year, Google is at a crossroads. The recent ruling that Google maintains an illegal monopoly on ad tech, combined with last year’s ruling of antitrust practices in online search, could reshape digital advertising.

Google is testing ads in chatbots with AI startups

Google is testing ads in chatbots with AI startups

Article
May 02, 2025

Google presents ads with AI chatbot startups Liner, iAsk: The move is part of Google’s strategic effort to lead the AI revolution.

FAQ on the Google Ad Tech Antitrust Decision

FAQ on the Google Ad Tech Antitrust Decision

Report
May 01, 2025

A second federal judge has ruled that Google is a monopolist. This decision could have profound implications—depending on the remedies.

FAQ: How the US-China Trade War Is Affecting TikTok Shop, Temu, and Shein

FAQ: How the US-China Trade War Is Affecting TikTok Shop, Temu, and Shein

Report
May 01, 2025

Turbulence in trade relations is changing how China’s ecommerce platforms do business in the US, with spillover effects on US retail and advertising.

US Ad Spending 2025

US Ad Spending 2025

Report
Apr 30, 2025

Amid dizzying policy unpredictability and a grab bag of unpleasant economic possibilities, precise ad spend forecasting is challenging. A scenarios-based approach can help clarify potential outcomes.

3 digital marketing myths debunked by EMARKETER at Possible

Article
Apr 29, 2025

Marketers face rising pressure from tariffs, triopoly dominance: Growth is coming from mid-tier platforms and smarter strategies, EMARKETER analysts say at Possible conference.

AI shoppers outpace humans but hit retail roadblocks

AI shoppers outpace humans but hit retail roadblocks

Article
Apr 28, 2025

Holiday traffic surged with AI bots, but trust issues, security concerns, and web design flaws risk halting the agent revolution before it scales.

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Google Found Guilty of Monopoly: What This Landmark Ruling Means for Everyone | Behind the Numbers

Audio
Apr 28, 2025

On today’s podcast episode, we discuss how the judge thinks Google is, and isn’t, an illegal monopoly, the most likely outcomes from this ruling, and who stands to benefit the most. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Senior Analyst Evelyn Mitchell-Wolf. Listen everywhere and watch on YouTube and Spotify.

Companies line up for Chrome as Google faces antitrust pressure

Companies line up for Chrome as Google faces antitrust pressure

Article
Apr 25, 2025

Chrome is the hottest browser no one can buy—yet: OpenAI, Yahoo, and Perplexity are lining up to bid if the DOJ forces a Google sell-off, eyeing a shortcut to AI search dominance.

Perplexity’s Comet browser will track users for hyperpersonalized ads, sponsored content

Article
Apr 25, 2025

CEO Aravind Srinivas says Comet will track user activity to build deep profiles for hyperpersonalized ads but risks alienating privacy-focused users.

YouTube’s new AI search test will require advertisers, creators to adapt

YouTube’s new AI search test will require advertisers, creators to adapt

Article
Apr 25, 2025

YouTube tests new AI features: The updates, including video carousels in search results and AI video summaries, promise innovation but require adaptation.

Google backs off third-party cookie ban amid regulatory pressure

Google backs off third-party cookie ban amid regulatory pressure

Article
Apr 24, 2025

Google halts plans to remove third-party cookies in Chrome: The move delays a major privacy shift but doesn’t stop the push for user-centric ad models.

Google’s search business proves highly resilient amid a challenging economic environment

Article
Apr 24, 2025

Google’s core businesses remain strong in Q1: Browser scrutiny and AI search shifts could test the foundation of its power

20 years of YouTube: What’s next for the king of video?

20 years of YouTube: What’s next for the king of video?

Article
Apr 23, 2025

YouTube’s journey from zoo clip to video empire: A short upload about elephants was the starting domino in the rise of the internet’s most powerful platform.

AWS’ data center slowdown could signal strategy shift, not retreat

Article
Apr 23, 2025

Amid high costs and tariff risks, Amazon’s pause on colocation reflects a move to prioritize flexibility, control, and long-term scalability.

B2B SEO and the Shift to AI-Driven Search

B2B SEO and the Shift to AI-Driven Search

Report
Apr 23, 2025

As AI changes how buyers discover content, B2B brands have an opportunity to gain visibility. This report explores how SEO strategies can evolve to meet AI-powered search and why structured, trusted content wins.

OpenAI could buy Chrome to sidestep AI browser build, accelerate ChatGPT's adoption

OpenAI could buy Chrome to sidestep AI browser build, accelerate ChatGPT's adoption

Article
Apr 23, 2025

Control of the world’s top browser would give OpenAI data, default status, and an AI-native edge to rival Google in the search war.

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