Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Latin America’s Consumer Banking Opportunity

What Foreign Banks Can Learn From Homegrown Innovators About Winning Customers

Download
Share
About This Report
The Latin American consumer banking market is vast, yet over 40% of consumers are currently underbanked. Foreign banks looking to enter the market can tap this audience, but they should learn from and partner with local fintechs to do so.
Table of Contents

Latin America is home to one of the world’s largest financially excluded populations, and local fintechs are proving there’s serious growth in reaching them. These neobanks and payment innovators have cracked the code of monetizing financial inclusion. Foreign banks looking to tap into Latin America’s underbanked millions will need to learn from—and, where possible, partner with or acquire—the fintechs already winning the market.

Key Question: How can international banks tap into Latin America’s large underbanked customer base in an ultra-competitive market?

Key Stat: Latin America had the world’s second-largest proportion of unbanked adults as of 2021, trailing only the Middle East and Africa, per Boston Consulting Group (BCG) analysis of World Bank data. This makes the market a prime target for inclusive banking solutions.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

6charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Latin America's un- and underbanked consumers offer foreign banks a large, accessible market
  3. Local fintechs have built success on underbanked consumers and an openness to digital financial services
  1. Latin American fintechs and payment providers excel at targeting offerings to meet specific needs
  2. Foreign banks should look for fintech partners and acquisition targets to gain a foothold in Latin America
  3. Sources
  1. Media Gallery

authors

Maria Elm, Tiffani Montez

Contributors

Matteo Ceurvels
Donte Gibson
Senior Charts Editor
Penelope Lin
Director, Data Visualization
Amy Rotondo
Director, US Research
Julia Woolever
Ali Young
Senior Copy Editor and Manager of Content Operations
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client
Unlock Unlimited Insights with PRO+
Schedule a Demo