The news: Roblox’s lack of third-party measurement tools is becoming a hurdle for advertisers. The platform has minimal independent insights into standard metrics like reach and performance outcomes, per Digiday. As a result, potential customers are hesitant to start investing in ads on Roblox, which could dampen company growth. Our take: Roblox commands enormous engagement, especially with younger users, and it has a wealth of assets to attract advertisers and bolster its revenue. However, without accessible measurement offerings that meet industry standards, Roblox’s growth as a major ad channel may remain limited.

Tools like Smart+ and Content Suite help brands find trending creator content, predict ad success, and target more precisely.

The R1-0528 model nearly matches OpenAI and Google on reasoning, offering a tantalizing preview of what the cheaper, open-source future of AI could look like.

On today’s podcast episode, we discuss how Google embedding an AI chatbot into search changes things, why Anthropic’s Claude API could reshape search, and why tech companies might not be the winners of the AI search war. Join Senior Director of Podcasts and host Marcus Johnson, and Senior Analyst’s Gadjo Sevilla and Evelyn Mitchell-Wolf. Listen everywhere and watch on YouTube and Spotify.

Google’s AI Overviews lead to fewer clicks on healthcare search results: An industry that heavily relies on search must optimize for visibility in AI Overviews while closely monitoring how AI changes consumer search behaviors.

On this special edition podcast episode, learn about the rise of off-site retail media advertising with EMARKETER Principal Analyst, Sarah Marzano and Google’s Head of Retail Media, Shawn McGahee. This conversation is from the May 9th EMARKETER virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.

Neon fuses AI search, code generation, and digital agent tools into one browser—aiming to outpace Google by doing the work, not just finding it.

Google is monetizing AI search interfaces aggressively: But users, advertisers, and publishers remain skeptical of trust, data, and fairness.

Last week’s announcements by Google to expand its AI search experiences came with big changes for advertisers. Google will offer more ads in AI Overviews and is also testing ads in its fully chat-based AI Mode.

By snapping up staff and software without a full buyout, Google may have found a gray zone. Regulators want to know if it’s a loophole or a land grab.

GenAI search is gaining traction, but not all consumers are seeking out the conversational experiences that will eventually disrupt the search ad market.

Search ad spending will not be immune to the economic upheaval caused by the US tariff regime. But it will be less susceptible than other spending areas.

Meta’s ‘epidemic of scams’ is only worsening: As platforms fail to combat ad fraud, advertisers must be proactive to protect investments.

Google expands ads into AI Mode: But marketers lack visibility into performance as analytics gaps persist.

Android XR gives Google a reboot, but the ghost of Glass lingers: Packed with features and a fashion-forward focus, Google’s smart glasses will have to outshine Meta—and escape its own past.

AI-forward, frictionless customer experience helps ensure Google Pay’s consistent use.

Tariffs threaten to reduce US digital ad spending growth this year. This series explains the effects tariffs will have on ad spending in search, social, CTV, and retail media—and which parts of each might fare best and worst.

YouTube expands Premium Lite to more countries: The lower-cost tier aims to attract price-sensitive users without hurting ad revenues.

Strong Q1 ad results show resilience: But AI, tariffs, and antitrust pressures will reshape how and where marketers spend in 2025.

Drivers overwhelmingly prefer voice assistants over drive-thrus, presenting a ripe opportunity for restaurants to cash in on convenience and curbside cravings.