Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

DOJ’s probe into Google-Character AI deal could influence future AI partnership scrutiny

The news: The Department of Justice (DOJ) is examining whether Google’s licensing deal with Character AI was designed to avoid regulatory scrutiny in violation of antitrust laws, per Bloomberg.

The probe’s outcome could affect similar inquiries by the Federal Trade Commission (FTC) into the Microsoft-OpenAI and Amazon-Anthropic licensing partnerships.

What’s the deal? In August 2024, Google and Character AI, a chatbot startup, signed a “reverse acquisition” agreement worth about $2.7 billion.

  • The deal included Google acquiring Character AI’s co-founders and most of its staff, along with non-exclusive rights to its software.
  • The agreement quickly raised red flags in the tech community due to concerns about whether Character AI was worth that much.

Everything but the company: Major tech companies are increasingly using acqui-hires and licensing deals to sidestep the intense scrutiny that can come with tech M&As. These tactics have been more heavily investigated in the EU and the UK than in the US.

Why does it matter? Regulators may be concerned that tech giants are cornering talent from AI startups through evasive deal-making, especially as AI-skilled workers are in high demand. AI job postings are up 72.1% YoY, and there were 23,208 new AI job postings in April, per LinkUp.

Our take: Depending on its pace, a DOJ decision could set precedents for how AI partnerships are scrutinized. Despite the Trump administration’s generally laissez-faire approach to business, regulators and judges are continuing to push forward with antitrust enforcement of multibillion-dollar deals.

The consequences could be significant if Big Tech snaps up all of the rising startups on the market, leaving AI software dominance and pricing standards concentrated in the hands of just a few players.

This content is part of EMARKETER’s subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what’s happening in your industry. Non-clients can click here to get a demo of our full platform and coverage.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account